Top 10 Dating Affiliate Programmes To Find True Love

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There are over 109 million single people in the US. More and more people are turning to online dating after traditional dating methods haven’t worked. The annual revenue of the online dating industry alone is almost $2 Billion each year.

Within the affiliate marketing industry, health, wealth, and love are the top 3 money-makers, so this is a huge, daunting, yet unbelievably profitable niche to get into.

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Check out these 10 great dating affiliate programmes to help you corner some of this gigantic market in online dating.

Dating Affiliate Programmes



screenshot of the affiliate sign up page for eHarmonyeHarmony offers its affiliates commissions starting at 65% with a 45-day cookie life

eHarmony is the #1 most trusted dating site. They built the world’s first patented compatibility-based matching system based on 35 years of clinical experience and rigorous relationship research. People of all ages, ethnicities, political, and religious beliefs have used eHarmony to find a compatible match and establish a mutually beneficial long-lasting relationship.

They run frequent television ads that have had a positive impact on online advertising channels including their affiliate program. Affiliates can earn up to $188 for a single subscription with a 65% commission rate. The cookie life is 45 days. eHarmony uses Commission Junction to manage its affiliate programme. They offer top-notch service to their affiliate partners and have ongoing creative development.

Reasons To Promote eHarmony: Very high commission rate, #1 most trusted dating site, lots of marketing creative and help available for affiliates.

Bonus: eHarmony is the #1 most trusted dating site which means your viewers are more likely to sign up. Plus because of their very high commission rate, for every sign up you could earn up to $188.

screenshot of the affiliate sign up page for Match.comAffiliates earn 75% commissions on all new subscriptions and up to 25% bonuses launched in 1995 and pioneered the Internet dating industry. They are the most recognised dating service throughout the world, serve more than 24 countries, and have websites in 15 different languages. They are the industry leader with more dates, more relationships, and more marriages than all other dating sites. Their heavy advertising on TV, online display and search have created a brand awareness of over 90% which makes promoting their services more efficient for their affiliates. also has one of the most successful affiliate programmes in the industry.

Affiliates earn 75% on all new subscriptions and up to 25% bonuses. Which means you can earn up to $134.91 per subscriber. The cookie life is a very long 120 days. Affiliates can join their programme on Rakuten Marketing (Linkshare) or Commission Junction. CJ only offers affiliates 50% commissions though. Each program gives you access to high performance creative including optimised landing pages, interactive search boxes, and promotional discounts, and free trial offers.

Reasons To Promote Very high commissions plus bonuses, high performance creative and a very long cookie life.

Bonus: customers get access to the largest database of online personals and affiliates to receive 75% commissions on each paid subscription.

People Media

screenshot of the affiliate sign up page for People MatchPeople Match offers its affiliates an incredible 100% commission with a 120-day cookie duration

People Media is the sister company of They are the undisputed leader in niche dating. Almost 20,000 new members join their sites every day. Their well-known dating sites include,,, and which are all #1 in their dating categories. They spend 7 figures a month on television ads to increase brand awareness and generate high conversion rates.

Affiliates earn an incredible 100% on new sales. They pay their affiliates over $1 Million in commissions each month. The cookie life is 120 days. People Media uses Commission Junction to run their affiliate programme. Affiliate has access to lots of marketing materials include banners, text links, and customised offers to maximise yield. You can even request custom landing pages for your website.

Reasons To Promote People Media: Extremely high commission rate, lots of marketing materials and almost 20,000 new users everyday.

Bonus: Affiliates earn an incredible 100% of new sales with a very long 120-day cookie life.

Christian Cafe

screenshot of the affiliate sign up page for Christian CafeChristian Cafe offers their affiliates commissions starting at 40% and up to 80%

Over 25,000 marriages have resulted from Christian Cafe since it started in 1999. The majority of members are in the US and Canada but they have English-speaking members throughout the world. Unlike most online dating services, they let members try their service for free with no obligation for 10 days. This allows members to see the value of their site before buying a membership. Membership plans start at two weeks and go up to a one-year plan. The cost per day is lower with longer time plans.

Affiliates receive a very high commission of 40% on every sale. Higher commissions are available for total sales amounts greater than $2000 up to $50,000 with commissions scaling from 50-80%. The cookie life is a long 120 days. Christian Cafe uses Commission Junction to run their affiliate programme and have a dedicated affiliate manager. They offer frequent incentives for their affiliates and frequent promotions for their consumers.

Reasons To Promote Christian Cafe: Great commission rate, high commissions available and a free 10-day trial.

Bonus: Affiliates receive 40% commissions on all membership plans ranging from 2 weeks to 1 year with bonuses for higher total sales.

David Wygant

screenshot of the affiliate sign up page for David WygantDavid Wygant affiliates earn 50% commission with high conversion rates and 30-day cookie life

David Wygant has been coaching for 20 years and is the world’s leading dating expert. He has been featured in The New York Times, The Denver Post, The Miami Herald, Entrepreneur, Self, Cosmopolitan, and many more. Over 1.7 million men and women come to him each month to find the secrets to success. Along with coaching, he also offers boot camps, workshops, seminars, and training courses. Topics for online courses include How to Meet Men/Women, Love and Relationships, Sex and Intimacy, Online Dating, and more. All purchases come with a 100% money-back guarantee.

Affiliates earn 50% commissions on all men’s and women’s products with high conversion rates. The cookie life is 30 days. It is one of the world’s fastest-growing web-based affiliate programmes and provides affiliates with every resource they need to be successful. Affiliate can use a variety of text links, custom banners, and promotional items. There are also over 300 videos you can use along with support from their team and even access to David Wygant for interviews.

Reasons To Promote David Wygant: High commission rate, high conversion rates and one of the fastest-growing affiliate programmes.

Bonus: David Wygant and his team provide their affiliates with everything they need to succeed including custom banners, over 300 marketing videos, and access to David Wygant for interviews.

Adult Friend Finder

screenshot of the affiliate sign up page for Adult Friend FinderAffiliates earn up to $130 per order and $5 per lead

Adult Friend Finder is one of the largest hookups, dating, chat, and adult friend sites in the world. They have been introducing people through adult dating for over 15 years and have over 40 million single, swinger, straight, gay, and transgender members. Adult Friend Finder has over 30 high converting sites that are more affordable and effective than trying to meet people in bars, clubs, or coffee shops.

Commissions are based on what programme you choose to join. The Per Order Programme pays you a fixed amount regardless of order type or length with up to $130 per order. The Per Member Programme pays you $5 per lead that signs up for a free membership. The Percentage Programme pays you up to 75% per initial premium membership fees plus a bonus for each free sign up. The Per Order + Rev-share Programme is their hybrid program that allows you to earn up to $130 per order even for a one-month Gold membership that costs $29.95 per month. The cookie life is up to 100 years depending on which site you are promoting and the affiliate terms. Their creative campaigns help you maximise conversions and increase your revenue.

Reasons To Promote Adult Friend Finder: Lots of commission programmes, experienced affiliate managers and weekly payouts.

Bonus: Adult Friend Finder offers its affiliate lots of different ways to earn commissions and pays out every week so you get your money faster.

Cougar Life

screenshot of the affiliate sign up page for Cougar LifeCourage Life give their affiliates up to 80% commissions per sign up

Cougar Life started in 2008 and has grown to become on the largest online dating sites that cater exclusively to cougar singles and younger men looking to date them. They currently have over 5,717,000 members. Their services are available worldwide with the largest user bases in the US, Canada, Australia, and the UK.

Affiliates earn up to 80% per sign up. The cookie duration period is 30 days. You can sign up for their affiliate programme on their website. Affiliates are allowed to market using banner displays, search PPC, social PPC, PPV/CPV, and contextual. Their affiliate programme is mobile-enabled and they created exciting affiliate marketing materials. Cougar Life offers 24/7 affiliate support from their dedicated account team.

Reasons To Promote Cougar Life: Very high commission potentials, exciting affiliate creative and 24/7 affiliate support.

Bonus: Cougar Life is a great niche dating site that offers its affiliates high commission rates and 24/7 support to help you succeed.

screenshot of the affiliate sign up page for Sugardaddie.comAffiliates earn 50% commission with a 45-day cookie life has been delivering a higher grade of dating services to its members since 2002. They are the most recognised and leading brand for Millionaire and Sugar daddy dating. Their member base includes models, millionaires, professional businessmen and women who enjoy their quality approach to online dating. They have been featured on the Dr. Phil Show, WB 11 WPIX news, and the Richard & Judy Show in the UK.

They deliver excellent conversion rates and a reliable income stream for their affiliates. Affiliates receive 50% of subscription fees. Which means you could earn between $12.49 and $77.94 per subscription. The cookie life is 45 days. uses Commission Junction to manage its affiliate programme. To help you succeed, they provide you with frequently updated creative including text links and banners, and will even help to optimise your conversion rates.

Reasons To Promote Very high commission rate, great conversion rates and a helpful affiliate team.

Bonus: Affiliates receive half of every subscription so you can earn up to $77.94 per sale. Their helpful affiliate team is there to help you optimise your conversion rate for even more commission potential.


screenshot of CatholicMatch web pageCatholicMatch is one of the top-paying niche dating websites, 75% commission

One of the largest Catholic dating sites and endorsed by numerous Catholic Leaders, they have the most members when it comes to Catholics. CatholicMatch’s mission is to give single Catholics the opportunity to meet singles for the purpose of sacramental marriages. They also serve as a

community of support. They provide education on living out more fully the single state, as well as dating more purposefully, in order to fulfill one’s vocation.

CatholicMatch is not only one of the top-paying niche dating websites, 75% commission, they also have a high conversion rate. Affiliates have access to marketing tools and a dedicated affiliate manager to deal with advertising needs.

Reasons To Promote CatholicMatch: One of the highest commission rates offered, marketing tools and support, and a great conversion rate.

Bonus: CatholicMatch is recognised by Catholics of various religious devotion, their users are more brand loyal than general sites. Affiliates can earn up to 56.21 per referral.

Cupid Media

screenshot of Cupid Media web pageCupidMedia offers its affiliates 75% commission for every upgrade from a standard membership to a paid Gold or Platinum membership.

Cupid Media is an Australian-based dating website launched in 2000. It operates one of the largest international niche dating networks in the world. With over 35 different dating sites and more than 35 million customers from around the world. Through their network of personalised dating services, they aim to connect singles worldwide with their true love, in a safe and fun environment.

Their successful affiliates operate websites that cover topics like dating reviews, relationship advice, travel guides, and other areas that complement their niche dating sites. 75% of the initial sales price is earned when an affiliate’s referral upgrades from a standard membership to a paid Gold or Platinum membership. Affiliates are paid every 12th of each month for any commissions earned in the previous month. Banners and text links are available in the Cupid Media Affiliate area. Support is provided to affiliates via email.

Reasons To Promote Cupid Media: One of the highest commission rates offered, wide membership base coverage and world-class technology for affiliates to take advantage of.

Bonus: One of the largest international niche dating networks. Offers specialised dating services to a diverse group of individuals across the world.

Affiliate Website Ideas

Now that you’ve have time to check out these10 great dating affiliate programmes, it’s time to pick a dating niche to target. Cougar dating is one idea that younger men seeking older women would search for or vice versa. Cougar Life offers its affiliates up to 80% per signup with a 30-day cookie referral time.

Christian dating site is another one you could focus on for Christian looking for a site just for them. Christian Cafe helps Christians connect with fellow Christian in their own town or throughout the world. Affiliates earn 40% on sales with a very long 120-day cookie duration.

Basically, an easy angle is to focus on a “type” of people, whether that be by race, religion, or another lifestyle. You might also talk about other products, services, and topics that relate to your audience. For example, women interested in dating may also be focused on weight loss and makeup. Men might be interested in clothing that makes them look their best.

Your site doesn’t have to be about dating to include these affiliate programmes though! For example, you could run a travel blog and include some overseas dating sites, or you could run a finance blog, and include some dating options for people budgeting for early retirement or other financial goals.

On a completely different note, you can also earn money writing dating profiles. That angle is a more short-term approach than your own site, but it may still be appealing.


Boost Your Affiliate Earnings

These 10 affiliate programmes are just the beginning of what’s possible. There are literally hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more

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