The best new mom affiliate programmes cover everything from fashions and food to sleep coaching and newborn care courses.
Holding a newborn for the first time is both scary and wonderful. If you’re a visitor, you can cuddle the new human and hand the baby back to its parents when you’re done, but if you’re a new mom or dad, there’s an immense sense of responsibility.
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Raising a child is an expensive investment, too. Giving birth in a hospital can cost between $5,000-11,000 or more. After the birth, parents have to consider purchases for diapers, baby clothing, lotions, babysitters, and so much more.
Affiliate marketers can make money by connecting new moms and dads with the goods and services they need online. This list of the top 10 new mom affiliate programmes can give you some ideas for how you could make money helping new moms. If you’re interested, then check out this list, and at the end of this article, I’ll give you some inspiration on how to monetise your website with these best new mom affiliate programs. For more related topics, check out these baby affiliate programmes too!
New Mom Affiliate Programmes
1. Diaper Dabbler
Diaper Dabbler sells sample packs containing different brands of diapers for new moms to try with their new babies.
- URL: https://www.diaperdabbler.com/pages/become-an-affiliate
- Commission: 10%
- Cookie: 7 days
Diaper Dabbler sells sample packs containing different brands of diapers for new moms to try with their new babies. The aim is to help new mothers choose the diapers that work best for their little ones without having to buy full packs of each type of diaper.
This company packages its three-diaper samples in biodegradable plant-based cello bags. Packages come in varying sizes or in a pack with multiple sizes, and customers can order as few as six brands to try or as many as 28. There are also specialty packs, including common brands or environmentally-friendly options.
Reasons To Promote Diaper Dabbler: The ability to try out several types of diaper brands from one pack is a unique idea that could appeal to some shoppers. The environmentally-friendly philosophy could be a converting factor, too, and orders in the United States that total more than $35 get free shipping.
2. Ecocentric Mom
Ecocentric Mom focuses on providing new mothers with healthy, eco-friendly products for their families.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=65242
- Commission: 4-12%
- Cookie: Unknown
Ecocentric Mom focuses on providing new mothers with healthy, eco-friendly products for their families. The products come in subscription boxes, which are set up for moms and their babies or children of up to four years in age. There are also single gift boxes for women who want to try new eco-friendly products themselves.
The boxes include products like organic baby food and snacks, books, wipes, and body care products for babies and moms.
The average order value is $60-70. Customers can pay month-to-month or save 10% by paying for an annual subscription. Customers in the United States get free shipping.
Reasons To Promote Ecocentric Mom: The ability to pay for boxes month-to-month or to pre-pay, the free shipping, and the ability to customise boxes could attract some shoppers. This company has been featured in media outlets such as People, Green Child, and Momtastic.
3. Newborn Course
Newborn Course is a doctor-approved online parenting program designed to help new mothers prepare to take care of their babies.
- URL: https://newborncourse.com/affiliate-program/
- Commission: Unlisted
- Cookie: Unknown
Newborn Course is a doctor-approved online parenting programme designed to help new mothers-to-be understand what’s happening to their bodies and how to prepare to be mothers. Topics covered include breastfeeding, infant and mother care, setting up a nursery, baby gear, and more.
The course costs $99. The website also includes tips for new dads and a resources tab where new parents can find more information and free guides.
Joining the affiliate programme is free, and this company provides affiliates a $10 incentive for signing up.
Reasons To Promote the Newborn Course: The $10 sign-up bonus for affiliates is a perk. However, without knowing the commission rate, it’s difficult to tell how much you could make with this company.
4. The Sleep Lady
The Sleep Lady is all about coaching new moms to help their children learn to sleep well, so moms can rest, too.
- URL: https://sleeplady.com/become-affiliate/
- Commission: Unlisted
- Cookie: 30 days
The Sleep Lady is all about coaching new moms to help their children learn to sleep well, so moms can rest, too. The sleep coaching methods promoted by this company are both gentle and effective. This company also provides books and a free app to help track baby sleep patterns.
Affiliates earn commissions on The Gentle Sleep and Parenting Center as well as from the sleep courses. The Gentle Sleep Coach also has a training programme for people who want to become sleep coaches in their areas.
Reasons To Promote The Sleep Lady: This company doesn’t list its commission rate, which makes it difficult to tell how much you can make. However, it’s got an excellent reputation, and it’s been featured on prominent media outlets such as CNN, Dr. Phil, Today, and Parenting.
5. Nourisher
Nourisher carries quality nutrition bars and snacks to help new mothers maintain their health while they take care of their babies.
- URL https://www.nourisher.co/pages/milkful-affiliate-program
- Commission: 8%
- Cookie: 30 days
Nourisher carries quality nutrition bars and snacks to help new mothers maintain their health while they take care of their babies. Products include snacks in flavors like blueberry coconut, chocolate banana, and maple walnut, and they come in prenatal or postnatal formulas.
Nourisher bars are made from health-building ingredients such as rolled oats, brewer’s yeast, organic flax seeds, black sesame seeds, and more.
Customers get free shipping when they order four boxes or more at one time. They can also choose to make a one-time purchase or to save 10% by subscribing to regular deliveries, which can come every two weeks or every four weeks.
Reasons To Promote Nourisher: Nourisher bars are designed for mothers who are breastfeeding or plan to breastfeed, so it could fit well with a niche market strategy as well as appeal to a wide variety of new mothers.
6. Figure 8 Moms
Figure 8 Moms carries clothing for both expectant mothers and for new mothers.
- URL: https://www.figure8moms.com/affiliateinfo.cfm
- Commission: 10%
- Cookie: Unknown
Figure 8 Moms carries clothing for both expectant mothers and for new mothers. Products include maternity clothes, nursing bras and tops, mom and baby sleep sets, dresses, nursing swimsuits, and shapewear clothing designed to help new moms regain their pre-pregnancy shapes.
The website has a sales tab that lists current promotions as well as value bundles, clearance items, and a link to the Figure 8 outlet store. Shipping in the United States is free. Figure 8 Moms also has a rewards programme.
Affiliate marketers can link to the main page or to specific product pages.
Reasons To Promote Figure 8 Moms: The sales section, free shipping, and rewards programme could all convert shoppers, and the shapewear could attract new moms who are concerned about the way their bodies change during pregnancy and childbirth.
7. Milk & Baby
This screenshot of the home page for Milk & Baby has a black and white header announcing a 15% discount and the ability for customers to use Afterpay, above a photo of a brown-eyed, dark-haired baby holding a red lollipop next to white text announcing new arrivals.
- URL: https://www.milkandbaby.com/pages/influencer-affiliate
- Commission: 15%
- Cookie: 30 days
Milk & Baby carries nursing wear for new mothers, as well as maternity clothing, labor gowns, baby sleep sets, and more. Customers can browse through specific looks featured in the gallery on the website’s home page, or they can shop using links for topics like new arrivals or labor and maternity clothing.
This company provides an option to buy now and pay later through its partnership with Afterpay, which breaks payments up into two-week increments. Shoppers using Afterpay can use the service for shopping cart totals of $35-1,000.
Reasons To Promote Milk & Baby: The ability for customers to make purchases with Afterpay could boost shopping cart totals, and that could be nice for affiliate marketers. This company also carries some unique products, such as fashionable labor gowns, that could appeal to some customers.
8. Tiny Tags
Tiny Tags is a specialty jewelry store that carries gifts for new mothers.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=81272
- Commission: Unlisted
- Cookie: Unknown
Tiny Tags is a specialty jewelry store that carries gifts for new mothers. Products include bracelets, necklaces, charms, and chains that can be personalised with baby names and birthdates. The products are high-quality items made from gold, silver, and birthstones. Prices range from around $78 to more than $1,000 for some necklaces.
Tiny Tags provides free shipping in the USA and a lifetime guarantee that covers repairs, cleaning, and polishing.
Reasons To Promote Tiny Tags: The high price tags of some items could boost affiliate earnings. However, the commission rate isn’t listed on the affiliate website, and this company currently only accepts affiliate marketers by invitation only.
9. Sittercity
Sittercity works to connect families with babysitters and nannies who can help nurture the children when the parents can’t be there.
- URL: https://www.sittercity.com/affiliate-program
- Commission: $30 per new paid membership
- Cookie: Unknown
Sittercity works to connect families with babysitters and nannies who can help nurture the children when the parents can’t be there.
Affiliates earn a commission when a new family signs up for the program through their website. They can also earn a commission if they refer a new babysitter who registers to offer services through Sittercity.
Sittercity uses Impact Radius to run its affiliate programme. Affiliate marketers are provided with promotional materials, including banner ads and text links.
Reasons To Promote Sittercity: This company has been featured on NBC, The New York Times, The Wall Street Journal, Working Mother, and Real Simple. The commission rate is nice, too.
10. The Baby Manual
The Baby Manual is an award-winning video program designed to help new parents prepare for caring for a new baby.
- URL: https://www.babymanual.com/affiliate-program/
- Commission: 20-40%
- Cookie: 30 days
The Baby Manual is an award-winning video programme designed to help new parents prepare for caring for a new baby. Customers can try the ‘Early Weeks’ module for free before they decide whether to purchase the full course.
The commission rate ranged from 20% for up to 9 sales per month to 40% for more than 100 sales per month. The average order value for the offered programmes is $62. Affiliate marketers are provided with banner ads and other promotional materials.
Reasons To Promote The Baby Manual: The Baby Manual is a recipient of both the Mom’s Choice Award and the Mr. Dad Seal Of Approval. For affiliate marketers, the commission rate is terrific, and there’s an opportunity to earn an extra 5% commission from sales made by other affiliates that you refer to this programme.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 new mom affiliate programmes, you probably have some ideas of how you might implement them on your mom blog or baby blog (aren’t moms and babies basically the same thing? Nope! It depends on your niche-focus!) I have some ideas to share, too, that can help get you going.
For example, you might try a website that targets postpartum fitness. Shapewear and new mother workout clothing could be featured here, along with online fitness coaches, supplements, nutrition programmes, and home gym equipment. You could also promote fitness tracking devices like Fitbit watches, simple pedometers, or fitness apps for mobile phones.
Another idea is a website designed to help new mothers avoid postpartum depression. This type of website could feature fun mommy fashions, coaching for tough issues like breastfeeding and getting enough sleep, medical insurance programmes, supplements for balancing hormones, and online therapy or hypnotherapy programmes designed to help promote a sense of wellbeing.
One final idea is a website that zeroes in on family bonding experiences for working mothers. A website like this one could include newborn care courses and bonding coaching, but it could also feature meal kit delivery services, laundry services, and cleaning services to help working moms save time. Devices like robot vacuums could also be featured here, as well as mom-and-baby clothing, bicycle trailers, and baby carriers that keep the baby close to the mother’s heart.
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These 10 affiliate programmes are just the beginning of what’s possible. There are literally hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
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