Top 10 New Mom Affiliate Programs For Sweet New Income Opportunities

new mom with baby

Holding a newborn for the first time is both scary and wonderful. If you’re a visitor, you can cuddle the new human and hand the baby back to its parents when you’re done, but if you’re a new mom or dad, there’s an immense sense of responsibility

Raising a child is an expensive investment, too. Giving birth in a hospital can cost between $5,000-11,000 or more. After the birth, parents have to consider purchases for diapers, baby clothing, lotions, babysitters, and so much more.

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Affiliate marketers can make money by connecting new moms and dads with the goods and services they need online. This list of the top 10 new mom affiliate programs can give you some ideas for how you could make money helping new moms. If you’re interested, read through the list, and at the end of this article, I’ll share some more ways that you can make money from these best new mom affiliate programs. For more related topics, check out these baby affiliate programs too!

This image shows a smiling blond mother and a smiling dark-haired father cuddling a newborn baby in a hospital bed while they talk with a medical professional, representing the best new mom affiliate programs.

The best new mom affiliate programs cover everything from fashions and food to sleep coaching and newborn care courses.

    New Mom Affiliate Programs

    1. Diaper Dabbler
    2. Ecocentric Mom
    3. Newborn Course
    4. The Sleep Lady
    5. Nourisher
    6. Figure 8 Moms
    7. Milk & Baby
    8. Tiny Tags
    9. Sittercity
    10. The Baby Manual

    1. Diaper Dabbler

    This screenshot of the home page for Diaper Dabbler has a blue header announcing free shipping, a white background and navigation bar with blue text, and a photo of a baby lying on a black and white changing pad, near a small blackboard reading 'Why Try Just One' and a mother's hands reaching for one diaper from a two rows of diaper samples.

    Diaper Dabbler sells sample packs containing different brands of diapers for new moms to try with their new babies.

    • URL: Diaper Dabbler Affiliate Program
    • Commission: 10%
    • Cookie: 120 days

    Diaper Dabbler sells sample packs containing different brands of diapers for new moms to try with their new babies. The aim is to help new mothers choose the diapers that work best for their little ones without having to buy full packs of each type of diaper.

    This company packages its three-diaper samples in biodegradable plant-based cello bags. Packages come in varying sizes or in a pack with multiple sizes, and customers can order as few as six brands to try or as many as 28. There are also specialty packs, including common brands or environmentally-friendly options.

    Why You Should Promote Diaper Dabbler: The ability to try out several types of diaper brands from one pack is a unique idea that could appeal to some shoppers. The environmentally-friendly philosophy could be a converting factor, too, and orders in the United States that total more than $35 get free shipping.

    2. Ecocentric Mom

    This screenshot of the home page for Ecocentric Mom has a white navigation bar above a translucent photo of sunflowers, a package of coffee, and a cup of coffee with flower petals floating on the surface.

    Ecocentric Mom focuses on providing new mothers with healthy, eco-friendly products for their families.

    • URL: Ecocentric Mom Affiliate Program
    • Commission: 4-12%
    • Cookie: Unknown

    Ecocentric Mom focuses on providing new mothers with healthy, eco-friendly products for their families. The products come in subscription boxes, which are set up for moms and their babies or children of up to four years in age. There are also single gift boxes for women who want to try new eco-friendly products themselves.

    The boxes include products like organic baby food and snacks, books, wipes, and body care products for babies and moms.

    The average order value is $60-70. Customers can pay month-to-month or save 10% by paying for an annual subscription. Customers in the United States get free shipping. ShareASale is running its affiliate program.

    Why You Should Promote Ecocentric Mom: The ability to pay for boxes month-to-month or to pre-pay, the free shipping, and the ability to customize boxes could attract some shoppers. This company has been featured in media outlets such as People, Green Child, and Momtastic.

    3. Newborn Course

    This screenshot of the home page for Newborn Course has a pale yellow header with a pink and blue logo, a blue navigation bar with white text, a photo of a smiling woman looking at a baby being held by someone in a light blue shirt, and blue and pink text announcing mother-tested, doctor-approved online parenting courses.

    Newborn Course is a doctor-approved online parenting program designed to help new mothers prepare to take care of their babies.

    Newborn Course is a doctor-approved online parenting program designed to help new mothers-to-be understand what’s happening to their bodies and how to prepare to be mothers. Topics covered include breastfeeding, infant and mother care, setting up a nursery, baby gear, and more.

    The course costs $99. The website also includes tips for new dads and a resources tab where new parents can find more information and free guides.

    Joining the affiliate program is free, and this company provides affiliates a $10 incentive for signing up.

    Why You Should Promote the Newborn Course: The $10 sign-up bonus for affiliates is a perk. However, without knowing the commission rate, it’s difficult to tell how much you could make with this company.

    4. The Sleep Lady

    This screenshot of the home page for The Sleep Lady has a white header and navigation bar above a photo of a sleeping baby in white clothing and black text that reads 'Don't cry it out,' along with an orange call-to-action button and a black section at the bottom of the page with logos of media outlets that have featured this company.

    The Sleep Lady is all about coaching new moms to help their children learn to sleep well, so moms can rest, too.

    The Sleep Lady is all about coaching new moms to help their children learn to sleep well, so moms can rest, too. The sleep coaching methods promoted by this company are both gentle and effective. This company also provides books and a free app to help track baby sleep patterns.

    Affiliates earn commissions on The Gentle Sleep and Parenting Center as well as from the sleep courses. The Gentle Sleep Coach also has a training program for people who want to become sleep coaches in their areas.

    Why You Should Promote The Sleep Lady: This company doesn’t list its commission rate, which makes it difficult to tell how much you can make. However, it’s got an excellent reputation, and it’s been featured on prominent media outlets such as CNN, Dr. Phil, Today, and Parenting.

    5. Nourisher

    This screenshot of the home page for Nourisher has some ultrasound pictures and some Nourisher snack packs in purple, green, and orange packaging lying on top of a white knit blanket, along with what appears to be an overhead view of a woman's pregnant stomach in a gray sweater.

    Nourisher carries quality nutrition bars and snacks to help new mothers maintain their health while they take care of their babies.

    Nourisher carries quality nutrition bars and snacks to help new mothers maintain their health while they take care of their babies. Products include snacks in flavors like blueberry coconut, chocolate banana, and maple walnut, and they come in prenatal or postnatal formulas.

    Nourisher bars are made from health-building ingredients such as rolled oats, brewer’s yeast, organic flax seeds, black sesame seeds, and more.

    Customers get free shipping when they order four boxes or more at one time. They can also choose to make a one-time purchase or to save 10% by subscribing to regular deliveries, which can come every two weeks or every four weeks.

    Why You Should Promote Nourisher: Nourisher bars are designed for mothers who are breastfeeding or plan to breastfeed, so they could fit well with a niche market strategy as well as appeal to a wide variety of new mothers.

    6. Figure 8 Moms

    This screenshot of the home page for Figure 8 Moms has a brown and white awning decoration in the white header, above a gray navigation bar and a picture on the left side of the page of a pregnant red-haired woman in a bright pink sweater and a picture on the right side of the page of a blonde woman in an olive-green nursing dress.

    Figure 8 Moms carry clothing for both expectant mothers and for new mothers.

    Figure 8 Moms carry clothing for both expectant mothers and for new mothers. Products include maternity clothes, nursing bras and tops, mom and baby sleep sets, dresses, nursing swimsuits, and shapewear clothing designed to help new moms regain their pre-pregnancy shapes.

    The website has a sales tab that lists current promotions as well as value bundles, clearance items, and a link to the Figure 8 outlet store. Shipping in the United States is free. Figure 8 Moms also has a rewards program.

    Affiliate marketers can link to the main page or to specific product pages.

    Why You Should Promote Figure 8 Moms: The sales section, free shipping, and rewards program could all convert shoppers, and the shapewear could attract new moms who are concerned about the way their bodies change during pregnancy and childbirth.

    7. Milk & Baby

    Milk & Baby carries nursing wear for new mothers, as well as maternity clothing, labor gowns, and baby sleep sets.

    This screenshot of the home page for Milk & Baby has a black and white header announcing a 15% discount and the ability for customers to use Afterpay, above a photo of a brown-eyed, dark-haired baby holding a red lollipop next to white text announcing new arrivals.

    Milk & Baby carries nursing wear for new mothers, as well as maternity clothing, labor gowns, baby sleep sets, and more. Customers can browse through specific looks featured in the gallery on the website’s home page, or they can shop using links for topics like new arrivals or labor and maternity clothing.

    This company provides an option to buy now and pay later through its partnership with Afterpay, which breaks payments up into two-week increments. Shoppers using Afterpay can use the service for shopping cart totals of $35-1,000.

    Why You Should Promote Milk & Baby: The ability for customers to make purchases with Afterpay could boost shopping cart totals, and that could be nice for affiliate marketers. This company also carries some unique products, such as fashionable labor gowns, that could appeal to some customers.

    8. Tiny Tags

    This screenshot of the home page for Tiny Tags has a beige header announcing free shipping, a white navigation bar, and a white background with a photo of the backside of a dark-skinned father holding a dark-skinned baby with flowers in her black hair, as he walks beside a smiling dark-skinned woman in a tan shirt, next to text reading

    Tiny Tags is a specialty jewelry store that carries gifts for new mothers.

    • URL: Tiny Tags Affiliate Program
    • Commission: Unlisted
    • Cookie: Unknown

    Tiny Tags is a specialty jewelry store that carries gifts for new mothers. Products include bracelets, necklaces, charms, and chains that can be personalized with baby names and birthdates. The products are high-quality items made from gold, silver, and birthstones. Prices range from around $78 to more than $1,000 for some necklaces.

    Tiny Tags provides free shipping in the USA and a lifetime guarantee that covers repairs, cleaning, and polishing. They run their affiliate program through ShareASale.

    Why You Should Promote Tiny Tags: The high price tags of some items could boost affiliate earnings. However, the commission rate isn’t listed on the affiliate website, and this company currently only accepts affiliate marketers by invitation only.

    9. Sittercity

    This screenshot of the home page for Sittercity has a white and black header with a pink logo above a photo on the left side of the page with a smiling man and woman sitting on a couch looking at each other and a smiling woman with long dark hair playing with a child with dark curly hair on the right side of the page and black text reading

    Sittercity works to connect families with babysitters and nannies who can help nurture the children when the parents can’t be there.

    • URL: Sittercity Affiliate Program
    • Commission: $30 per new paid membership
    • Cookie: Unknown

    Sittercity works to connect families with babysitters and nannies who can help nurture the children when the parents can’t be there.

    Affiliates earn a commission when a new family signs up for the program through their website. They can also earn a commission if they refer a new babysitter who registers to offer services through Sittercity.

    Sittercity uses Impact Radius to run its affiliate program. Affiliate marketers are provided with promotional materials, including banner ads and text links.

    Why You Should Promote Sittercity: This company has been featured on NBC, The New York Times, The Wall Street Journal, Working Mother, and Real Simple. The commission rate is nice, too.

    10. The Baby Manual

    This screenshot of the home page for The Baby Manual has a translucent blue-filtered photo of a smiling dark-haired man and a smiling blonde woman snuggling with a newborn, along with white text inviting customers to take the baby care course and parent with confidence, as well as an orange call-to-action button.

    The Baby Manual is an award-winning video program designed to help new parents prepare for caring for a new baby.

    The Baby Manual is an award-winning video program designed to help new parents prepare for caring for a new baby. Customers can try the ‘Early Weeks’ module for free before they decide whether to purchase the full course.

    The commission rate ranged from 20% for up to 9 sales per month to 40% for more than 100 sales per month. The average order value for the offered programs is $62. Affiliate marketers are provided with banner ads and other promotional materials.

    Why You Should Promote The Baby Manual: The Baby Manual is a recipient of both the Mom’s Choice Award and the Mr. Dad Seal Of Approval. For affiliate marketers, the commission rate is terrific, and there’s an opportunity to earn an extra 5% commission from sales made by other affiliates that you refer to this program.

    Affiliate Website Ideas

    Now that you’ve read through this list of the top 10 new mom affiliate programs, you probably have some ideas of how you might implement them on your mom blog or baby blog (aren’t moms and babies basically the same thing? Nope! It depends on your niche-focus!) I have some ideas to share, too, that can help get you going.

    For example, you might try a website that targets postpartum fitness. Shapewear and new mother workout clothing could be featured here, along with online fitness coaches, supplements, nutrition programs, and home gym equipment. You could also promote fitness tracking devices like Fitbit watches, simple pedometers, or fitness apps for mobile phones.

    Another idea is a website designed to help new mothers avoid postpartum depression. This type of website could feature fun mommy fashions, coaching for tough issues like breastfeeding and getting enough sleep, medical insurance programs, supplements for balancing hormones, and online therapy or hypnotherapy programs designed to help promote a sense of wellbeing.

    One final idea is a website that zeroes in on family bonding experiences for working mothers. A website like this one could include newborn care courses and bonding coaching, but it could also feature meal kit delivery services, laundry services, and cleaning services to help working moms save time. Devices like robot vacuums could also be featured here, as well as mom-and-baby clothing, bicycle trailers, and baby carriers that keep the baby close to the mother’s heart.

    Boost Your Affiliate Earnings

    These 10 affiliate programs are just the beginning of what’s possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more

    But what about traffic and conversions? How do you make sure your affiliate links get clicked?

    I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!

    What’s up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. Sign up for my #1 recommended training course and learn how to start your business for FREE!

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