Top 10 Pet Insurance Affiliate Programmes For Your Furry Friends

pet insurance affiliate programmes

The best pet affiliate programs cover dogs, cats, and sometimes other pets such as horses or rabbits.

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Pet insurance is pretty much a necessity if you have a furry friend. As much as we love these little gremlins, the smallest thing can cost an absolute fortune and in some cases it just simply isn’t affordable. This is why all pet owners need insurance.

Pet insurance policies can help families, individuals and generally anyone who loves their dogs, cats and other pets but don’t have the means to pay for large vet bills. In some cases, pet insurances reimburse up to 90% of vet bills. There’s no preferred provider network, either, so pet owners can choose the vet they want to take their animals to. However, only a small percentage of pet owners have purchased pet insurance, and many have never heard of it at all.

There are most definitely room for good earnings in the Pet insurance industry as it is a market with a lot of potential for growth. Making sure that pet owners who aren’t up to speed with pet insurance and that haven’t chosen a pet insurance company that can help keep their pets healthy has a feel good factor for animal lovers that own and write blogs about pets. If this is a market that could work out for you, then peruse list of the top 10 pet insurance affiliate programmes.

There are a wealth of opportunities to promote within the world of pet affiliate programmes, however, if you are looking to target a particular niche then taking a look at the companies listed below is a great place to start.

Pet Insurance Affiliate Programmes

1. Embrace Pet Insurance

This screenshot of the home page for Embrace Pet Insurance has a purple background, a purple opt-in box with a gold call-to-action button, and a photo of a black, brown, and white dog next to black text describing how best pets deserve the best pet insurance.

Embrace Pet Insurance provides up to 90% back on vet bills for dogs and cats.

Embrace Pet Insurance is based in Cleveland, Ohio. This online insurance company provides up to 90% back on vet bills for dogs and cats. Customers have the freedom to choose whichever vet they would like to use. Embrace Pet Insurance offers personalised plans with dependable claims payments.

Embrace Pet Insurance covers both accidents and illnesses, and there is also a reward programme to help promote routine care.

For pets with preexisting conditions, Embrace will seek to find whether the condition is curable or not. If the pet has been symptom-free and treatment-free for twelve months, curable conditions could be covered going forward.

Reasons To Promote Embrace Pet Insurance: Affiliate marketers always know what they will make per referral due to the flat rate commission. A big bonus for pet owners (which could lead to conversions), is the possibility of curable preexisting treatments being covered. The ongoing wellness support is gives peace of mind.

2. Petplan

This screenshot of the home page for Petplan shows a gray-filtered photo of a man and a woman snuggling with a white dog on a beige couch, behind white text reading 'Protecting the pets we love, for life,' along with a red call-to-action button.

Petplan covers pets at every stage of life and covers holistic care as well as medical care for illnesses and injuries.

Petplan accepts all pets that are six weeks and older for its insurance policies, even if the pets are nearing the end of life. All new conditions for all breeds are covered with a Petplan policy.

Petplan covers emergency vet visits for illnesses and injury, which generally cost $50-250 each. Be aware that some policy options may change, for example, the annual coverage amount and premium amounts, however, the company won’t cancel insurance policies due to a pet’s old age or poor health.

Petplan covers holistic care for pets which isn’t the norm so this is a bonus. The holistic care must be provided by a licensed veterinarian and it includes treatments such as hydrotherapy, acupuncture, homeopathy, chiropractic care, and laser therapy.

Reasons To Promote Petplan: A big converting factor for some owners could be the ability to treat a pet holistically and there is also the bonus of being able to insure older pets.

3. Trupanion

This screenshot of the home page for Trupanion shows a girl kissing a brown and white puppy in front of a tree, along with white text advertising Trupanion benefits and a red call-to-action button for an insurance quote.

Besides covering injuries, Trupanion covers congenital defects, unknown illnesses, and genetic conditions such as diabetes or hip dysplasia.

Trupanion offers pet insurance for dogs and cats. The company offers a unique perspective on deductibles. Deductibles are only charged once, when a condition is first diagnosed, rather than annually. Once the deductible is met, Trupanion kicks in to pay 90% of the remaining vet bills. That will continue for the lifetime of your pet for any treatment related to that condition.

Trupanion also covers congenital defects, unknown illnesses, and genetic conditions such as diabetes or hip dysplasia. This includes paying for diagnostic tests, surgeries, medications, supplements and herbal therapies, hospital stays, and prosthetics.

Reasons To Promote Trupanion: The one-time deductibles could well convert some customers. There is also the high payout rate which is fab. The downside is that, the commission rate and cookie length aren’t known, this is the case for many pet affiliate programmes. This makes it difficult to tell exactly how much you are making as an affiliate marketer.

4. Pet Insurer

This screenshot of the home page for Pet Insurer has a white background with black text reading 'pet insurance, made simple' above an orange call-to-action button and coral section showing the top of a photo of a dog wearing a cone around his neck.

Pet Insurer is a white label pet insurance provider that strives to get the best insurance prices for its customers.

Pet Insurer is a white label company, meaning that they work with a whole host of different pet insurances to offer customers the best variety in policies that they can get. With this white label programme, Pet Insurer work with well-known pet insurance providers such as Petplan, Nationwide, Trupanion, Petfirst, and ASPCA pet insurance.

Pet Insurer strives to provide the lowest prices on insurance for cats and dogs, therefore, it offers a price guarantee for the lowest quotes. If a customer finds a lower quote on a particular insurance policy, Pet Insurer will repay the difference.

Reasons To Promote Pet Insurer: 90-day cookies is great for affiliate marketers. For customers there is a nice price guarantee.

5. Pets Best

This screenshot of the home page for Pets Best has a white background with a photo of a dark-haired boy in blue shirt playing with a golden puppy in a living room in front of a window with brown curtains.

Pets Best offers a wellness package for dogs and cats that covers procedures like deworming, microchipping, and vaccinations.

Best Pet website is abundant in information, particularly for new/first time pet owners. They can familiarise themselves with information on pet insurance, exactly what it is, how it works, what it costs, and the difference between dog and cat insurance. Customers can then proceed to getting a quote, reading through extra resources, and browsing through reviews before making a choice.

With the Pets Best wellness package for dogs and cats, owners are covered for procedures like deworming, microchipping, and vaccinations. Other insurance coverage includes cancer, accidents, illnesses, surgeries, and specialised coverage.

Reasons To Promote Pets Best: Pets Best supports a variety of charitable organizations, including the Idaho Humane Society, Dogs On Deployment, and P.L.A.Y. (Pet Lifestyle And You). Pets Best also sponsors an annual ‘My Vet’s The Best’ contest.

6. Healthy Paws

This screenshot of the home page for Healthy Paws has a green navigation bar above a photo of a brunette teenage girl kissing the face of a white dog, along with an information window for getting insurance rates for a dog or a cat.

Healthy Paws has one yearly deductible, covers expensive hereditary and congenital conditions, and has no limit on claims.

Healthy Paws has one yearly deductible, meaning that a deductible is not required for every incident where your pet needs a visit to the vet. A good bonus is that Healthy Paws also covers expensive hereditary and congenital conditions and has no limit on claims. This company is careful to extend its coverage beyond the ‘usual and customary’ reimbursements that can limit payouts for pets in need.

Affiliates have access to all the usual promotional materials such as banners and ads to help with marketing efforts.

Reasons To Promote Healthy Paws: Any referrals from affiliates will receive a lifetime discount on their Healthy Paws policies. However, unfortunately, this company doesn’t offer a wellness plan for expected vet visits for things like vaccinations.

7. PetFirst

This screenshot of the home page for Petfirst has a large close-up photo of the face of an orange-colored cat, along with white text that reads 'Pet insurance that is hassle-free.'

PetFirst sponsors annual adoption events and partners with animal shelters across the United States.

PetFirst pet insurance provides insurance that covers both cats and dogs. Customers have the flexibility of customising deductibles and reimbursement rates to suit their individual budgets and the needs of their pets. This company has short wait periods for illness and accident coverage. Claims are processed within two weeks.

General coverage includes exams, hospitalizations, surgeries, illnesses, accidents, X-rays and diagnostic tests, and holistic care. Routine care is not included in the cost of the basic policies, however, customers have the flexibility to add this for an additional cost.

FlexOffers runs the Pet First affiliate programme.

Reasons To Promote PetFirst: PetFirst sponsors annual adoption events and partners with animal shelters across the United States.

8. PetPremium

This screenshot of the home page for PetPremium has a white background with a photo of a white and brown dog sitting on some grass with a green ball in its mouth, next to white lettering that invites people to get pet insurance above an orange call-to-action button.

PetPremium has a 30-day money-back guarantee.

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PetPremium offers two basic pet insurance plans. The accidents-only plan doesn’t cover illnesses or hereditary conditions, while the total-coverage plan does. Both plans reimburse pet owners for up to 90% of their vet bills. The deductibles range from $100-500, with annual limits of $2,500-20,000. Preexisting conditions aren’t covered.

Customers have the flexibility of adding preventive care policies to basic plans for around $10 or $25 a month, depending on the plan. Customers insuring multiple pets with PetPremium can save 10% on their policies.

Plans start at around $10 per month. PetPremium provides free pet health insurance quotes and a 30-day money-back guarantee.

Reasons To Promote PetPremium: The 30-day money-back guarantee could help convert some shoppers.

9. Protectapet

This screenshot of the home page for Protectapet has a black background with white and red text, red call to action buttons, and a header with red and gold text with photos of horses, a dog, and a cat.

Protectapet has fixed premiums for life, easy payment plans, and the ability for customers to take their pets to the vets of their choice.

Protectapet offers pet insurance for dogs, cats, and horses. Protectapet is a good choice for expatriates and the company is based in Spain and specialises in pet insurance in Spain and Europe. However, it covers pets no matter where you live.

This company has fixed premiums for life, easy payment plans, and the ability for customers to take their pets to the vets of their choice. As an affiliate, you will have access to optimized banners and other promotional materials to help draw in customers.

Reasons To Promote Protectapet: Protectapet expands pet insurance beyond the United States, which sets it apart from other pet insurance companies.

10. Agria Pet Insurance

This screenshot of the home page for Agria has a blue background with white outlines of dogs, cats, and rabbits, along with white text announcing Agria's award-winning pet insurance and an invitation in a white box with a green call-to-action button for requesting a quote.

Agria has a pet healthcare helpline and annual health rewards such as vouchers that pet owners can spend on vet services.

Agria is a UK-based pet insurance company. The company offers pet insurance for dogs, cats, and rabbits across the UK. Coverage extends for the lifetime of the pet. The company is active on social media, in particular Facebook and Twitter where they have active communities.

Pet owners can customise their policies so that they only pay for what their pets need. Agria has an in-house team of pet healthcare specialists to help answer customer questions. The company work with vets and re-homing organisations to build the best per insurance policies.

Reasons To Promote Agria: This company has a pet healthcare helpline and annual health rewards such as vouchers that pet owners can spend on vet services.

Affiliate Website Ideas

That’s it in a nutshell, the top 10 pet insurance affiliate programmes. I hope that you’ve had some inspiration and are ready to get your niche marketing website idea up and running? If, you’re still a little unsure of which direction to go in then there a few possibilities below.

You could blog about dogs and turn it into a niche by having a particular focus on service dogs and helper dogs. Then you could promote pet insurance through your content. You could then find a way to branch out and offer life and health insurance for pet owners, pet products, and dog training programmes.

You could choose to have a niche website focusing on horses as pets which could feature Protectapet or other pet insurance companies that also cover horses. You could then branch out into the world of equestrian equipment, western lifestyle clothes and accessories, and custom-made saddles.

How to travel with pets? Now, that’s a niche! Alongside pet insurance, your blog could promote so many things such as kennels and pet carriers, travel agencies, pet-friendly hotels, and equipment such as collars, leashes, and harnesses.

Boost Your Affiliate Earnings

Now that you’ve had a chance to look at these top 10 affiliate programmes, you will understand that this is just the beginning of what’s possible. There really are infinite ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.

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