In 2018, nearly 9.69 million Americans played softball. Wholesale sales of bats totaled around $217 million. Sales of gloves and mitts reached more than $151 million, and protective gear was around $90 million. Sales of softballs alone topped $31.1 million. Many of these products can be found in softball affiliate programs.
Along with baseball, softball is a popular sport in America. It’s a form of recreation as well as a specialized sporting industry. Affiliate marketers can get involved as they help connect softball enthusiasts with the companies that can provide them with the best bats, balls, and other softball gear.
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The best affiliate programs include several softball equipment companies, as well as some educational companies, personalized gear, and tournament hosting businesses. If you’re interested in softball and want to get involved in it from a marketing standpoint, read through this list of the top 10 softball affiliate programs. You might see a way to use these programs with your affiliate website. If not, don’t worry, because I’ll share some ideas of my own at the end of this article.
The best softball affiliate programs sell softball bats, balls, and other gear, as well as hosting tournaments or online softball forums.Softball Affiliate Programs
- Softballfans.com
- X Bats
- Softball.com
- No Errors
- Easton Baseball/Softball
- Hitting Performance Lab
- Marucci Sports
- Firecracker Baseball
- The Beaver Bat Company
- Baseball Monkey
1. Softballfans.com
Softballfans.com started out as an online softball forum that expanded into selling softball equipment.- URL: Softballfans.com Affiliate Program
- Commission: 4%
- Cookie: 30 days
Softballfans.com started out as an online softball forum that expanded into selling softball equipment. This company provides free shipping for all orders in the United States and expedited orders are shipped the same day they’re received.
This company has many fun and interesting things going on, including monthly giveaways and a page that lists warranties from the top brands it carries. Softballfans.com also has a Fans Rewards program, which provides customers with 5% back on all purchases. Fans Rewards customers also get access to exclusive, members-only offers.
The affiliate program, which is administered through AvantLink, has dedicated program management and a product data feed with more than 15,000 items in inventory. Frequent discount codes, exclusive offers for affiliate marketers. The average order value is more than $75.
Why You Should Promote Softballfans.com: The Fans Rewards program, free shipping, a list of manufacturer warranties, and large inventory could all attract and convert shoppers. The average order value is nice, too.
2. X Bats
X Bats sells custom wooden baseball bats, as well as other baseball and softball equipment.- URL: X Bats Affiliate Program
- Commission: 10%
- Cookie: 90 days
X Bats sells custom wooden baseball bats, as well as other baseball and softball equipment. Custom bat products include birth bats, trophy bats, mini bats, and bat stands, as well as pro stock and training bats for baseball and softball. All X bats are made from fine maple wood in the United States. X Bats also sells hats, tee shirts, pullovers, and similar items.
X Bats runs its affiliate program in-house and provides affiliates with marketing materials to help them promote custom-made bats. Affiliate marketers are paid monthly by check. This company also has a high rate of repeat customers, and cookies start over every time a customer makes a repeat purchase, which allows affiliates to keep making money from repeat customers.
Why Should You Promote X Bats: X Bats makes high-quality custom maple bats, has a high rate of repeat customers, and allows cookies to start again every time a customer makes a repeat purchase.
3. Softball.com
Softball.com carries a large selection of high-quality softball equipment.- URL: Softball.com Affiliate Program
- Commission: 5%
- Cookie: 30 days
Softball.com sells bats, gloves, footwear, apparel, uniforms, and softball equipment. The website includes a tab for deals, where customers can find discounts on items from skull caps and helmets to catcher’s sets and backpacks.
The affiliate program is run through AvantLink. Most orders total $100 or more, and affiliates get exclusive offers and discount codes. Customers in the United States can get free shipping with no minimum purchase.
Why You Should Promote Softball.com: Softball.com carries a large selection of high-quality softball equipment. The free shipping could be a converting factor, too.
4. No Errors
No Errors can customize bags, uniforms, and similar products for softball teams.- URL: No Errors Affiliate Program
- Commission: 5%
- Cookie: Unknown
No Errors sells bags, bats, gloves, equipment, apparel, and accessories for softball enthusiasts, specifically for teams. Bags and uniforms can be customized for each team. This includes team bag packs, where teams can purchase orders of 12 or more bags with a 15% discount.
The deals tab includes bags for as low as $10 each, as well as opportunities to buy gift cards. This company also has a giveaway tab. Giveaways include promotions such as free bat giveaways where customers get an entry into a raffle for every dollar they spend with this company.
The affiliate program is administered through LeadDyno. Affiliate marketers are provided with custom marketing resources and live to monitor as commissions come in.
Why You Should Promote No Errors: Customers can get high-quality customized bags, uniforms, and other equipment at great discounts. The giveaways and deals tabs are great perks for customers, too.
5. Easton Baseball/Softball
Easton Baseball/Softball sells equipment for baseball, fastpitch, and slowpitch techniques.- URL: Easton Baseball/Softball Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Easton Baseball/Softball sells equipment for baseball, fastpitch, and slowpitch techniques. Products include items like bats, gloves, helmets, catcher’s gear, bags, and apparel.
This company has a one-year warranty for non-wood bats that develop cracks or dents from normal use. Customers can also purchase e-gift cards for other baseball and softball fans and the Easton Baseball/Softball offers free shipping on orders of more than $100.
The affiliate program is posted on FlexOffers. Affiliates are provided with creative marketing materials to help them promote the products.
Why You Should Promote Easton Baseball/Softball: The free shipping, nice selection of specialized products, and warranty for non-wood bats could attract some shoppers. The commission rate isn’t listed, though, so it’s difficult to say how much you could make with this company.
6. Hitting Performance Lab
Hitting Performance Lab offers online courses and services to help baseball and softball players improve their performance by changing the way they move.- URL: Hitting Performance Lab Affiliate Program
- Commission: 50% on low-level products, 10% on high-level products
- Cookie: 30 days
Hitting Performance Lab offers online courses and services to help baseball and softball players improve their performance by changing the way they move. The sales funnel includes a tripwire product and several upsells for courses on topics such as rotational power, one-time hitting, and mastering reaction time.
The courses range in price from $7 for a mini-course to a three-month course that costs $200 per month. The higher-level upsells generate a 10% affiliate commission, while the tripwire product and lower-level upsells generate a 50% commission rate.
The sales funnel has a high conversion rate. Most customers order an average total of more than $26. ClickBank runs the affiliate program.
Why You Should Promote Hitting Performance Lab: The sales funnel converts shoppers with great products and upsell, and the 50% commission rate on low-level products is great for affiliate marketers.
7. Marucci Sports
Marucci Sports carries both metal and wooden bats, as well as gloves, protective gear, apparel, bags, sunglasses, bags, and accessories.- URL: Marucci Sports Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Marucci Sports carries both metal and wooden bats, as well as gloves, protective gear, apparel, bags, sunglasses, bags, and accessories. The website includes a clearance section where customers can find great deals on baseball and softball products.
Customers are given a 30-day warranty on Pro Model and Custom Pro wooden bats, as well as a 12-month warranty on aluminum bats. In the United States, aluminum bats and fielding gloves are shipped for free.
One interesting thing about this company is that it sponsors Marucci Cares, a 503c organization that supports people in need and helps youth get involved in local sports.
Why Should You Promote Marucci Sports: Marucci Sports sponsors Marucci Cares. Customers can get free shipping on some items, the warranty is great, and the website includes a clearance section.
8. Firecracker Baseball
Firecracker Baseball promotes showcase sports as well as softball and baseball tournaments, college recruiting, and sports travel destinations.- URL: Firecracker Baseball Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Firecracker Baseball promotes showcase sports as well as softball and baseball tournaments, college recruiting, and sports travel destinations. The website includes a section for professional and college coaches, as well as job opportunities and intern opportunities.
Firecracker also has an online shop where customers can purchase items such as apparel, dugout mugs, turf, mats, batting cages, bleachers, softballs, bats, and more. This company also offers showcase videos and insurance through its partner, FBinsure.
The affiliate program is run in-house. One interesting thing about this company is that it helps teams earn travel money by hosting local showcase events.
Why You Should Promote Firecracker Baseball: This company can help local teams earn money for travel expenses and equipment by hosting tournaments and showcases. Affiliate marketers can make money by promoting events, as well as sales of apparel items from the online store.
9. The Beaver Bat Company
The Beaver Bat Company’s goal is to give every baseball player access to the same quality wood bat that the professionals use.- URL: The Beaver Bat Company Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
The Beaver Bat Company is a wood bat manufacturer delivering custom-made wooden bats to baseball players around the globe. They produce professional quality wood baseball bat that can be used at any level of play – from little league to the pros.
They are constantly looking for improvements with the technologies that they used in making bats. The wood came from loggers who do the select cutting and use mills that are the most technologically advanced. They follow green initiatives with their drying process and plant a new tree for every 100 baseball bats made.
Why You Should Promote The Beaver Bat Company: They manufacture their bats with environmental initiatives in mind to make their bat company stand alone.
10. Baseball Monkey
Baseball Monkey carries a great selection of products for baseball, fastpitch, and softball sports.- URL: Baseball Monkey Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Baseball Monkey runs frequent sales and carries a great selection of products for baseball, fastpitch, and softball sports. These products include items such as catcher’s gear, balls, bats, and gloves, as well as pitching machines, mats, mounds, and nets. This company offers free shipping on domestic orders of more than $75.
Baseball Monkey works with a number of top brands, including Wilson, Easton, Marucci, Rawlings, Adidas, and Under Armor. Customers can purchase e-gift cards, and there’s an MLB Fan’s Zone on the website. This company also offers a best-price guarantee and sizing charts for bats, gloves, and helmets.
Pepperjam administers the affiliate program. Affiliates have support through Pepperjam five days a week, and they’re given opportunities for exclusive offers, custom ads, and reliable product feeds.
Why Should You Promote Baseball Monkey: Although the commission rate isn’t listed, this company has a great selection of top brands, and that could bump up the shopping cart total. The free shipping and best-price guarantee could help convert shoppers. Customers could also appreciate the sizing charts.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 softball affiliate programs, how will you use them with your affiliate websites? Let me share some of the website ideas I have that could be a good fit for some of these programs.
For starters, I like the idea of featuring customized wooden bats like those made by X Bats from the list above on a website specifically for fine woodworking products. Besides the bats, this type of website could promote wooden sculptures, carving tools, wood lathes, power saws, patterns, and more.
Another idea is a website focused on building unity. Softball as a team sport could be promoted here, along with customized team gear. A website like this could also feature corporate events and retreats, online therapy, team-building exercises, and other fun unifying sports such as football, basketball, and hockey.
A final idea is a website encouraging activity and fitness in children. Softball equipment and gear for other team sports could be featured here, as well as uniforms and gear for martial arts, running, swimming, and hiking. Books about sports and wellness could be promoted here, too.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what’s possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
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