Sports betting accounts for 30-40% of the global gambling market. Around 50% of people in the US who are 18 years old or older have placed at least one sports bet. Check out these 10 sports betting affiliate programmes and consider how you could infiltrate them into your niche affiliate website.
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Sports Betting Affiliate Programmes
Bet365
Bet365 is one of the world’s top online gambling groups with more than 22 million customers worldwide
- URL: Bet365 Affiliate Program
- Commission: 30%
- Cookie: 45 days
Bet365 is one of the largest online gambling groups in the world. They have over 22 million customers worldwide. They are one-wallet systems that allow players to have the same login and payment method for their sportsbooks, poker, casino, and games. Along with games and sports betting, they also offer video streams on sporting events.
Bet365 uses their proprietary affiliate management software to run their affiliate programme. They provide their affiliates with industry-leading tools, reports, and creatives. Their dedicated affiliate team is available to assist you and offer suggestions on how to maximise your earnings.
Reasons To Promote Bet365: Top online gambling group, one login for all sites, commissions on all betting and gaming activities.
Bonus: All betting and gaming activity counts towards commissions no matter what site the user is on, which means more commissions for affiliates.
FanDuel
FanDuel is the one-day fantasy sports leader. They are the best way to watch games and win real cash
- URL: FanDuel Affiliate Program
- Commission: $25-35 CPA, 35% Revenue Share
- Cookie: 30 days
FanDuel is the leader in one-day fantasy sports with over 6 million registered users. Users can join tournaments, games, and even play against their friends. All you have to do is choose a contest, pick your players, then watch and win. Users can play for cash or fun.
They have partnered with Income Access to run their affiliate programme. FanDuel has one of the best affiliate programmes in the industry and provides their affiliates with banner ads, text links, videos, and more. Affiliates can track their registrations, impressions, clicks, and deposits from their affiliate dashboard.
Reasons To Promote FanDuel: Fantasy sports betting, top affiliate programme and two commission plans to profit from.
Bonus: Affiliates can earn commissions through Cost Per Acquisition (CPA) or Revenue Share. With Revenue Share, affiliates earn revenue from their referrals for the first 730 days of play.
Intertops
Intertops was the first online company to accept a sports bet and offers one of the lowest minimum stakes online
- URL: Intertops Affiliate Program
- Commission: 20-35%, Poker 15-30%
- Cookie: Lifetime
Intertops accepted the first online sports bet in the world and has some of the largest global sites for sports betting, casino, poker, and games. They have over 4,000 daily wagers from every type of sport and satisfied customers in over 180 countries. Intertops offers one of the lowest minimum stakes online.
They are one of the fastest paying affiliate programmes. Intertops uses AFFIX a state of the art affiliate software to run their affiliate platform. Affiliates have access to various tracking links, banner ads, marketing kits, and reporting tools.
Reasons To You Promote Intertops: First online sports bet, over 4,000 daily Wagers and state of the art affiliate software.
Affiliates earn revenues from players across all products.
Betfair
Betfair is a trusted, legal source of online horse racing betting
- URL: Betfair Affiliate Program
- Commission: 30%
- Cookie: 45 days
Betfair is the next generation of online sports betting. They are a trusted source for legal online horse racing betting. Along with sports betting, they also offer casino, poker, and other games. US-based users must be over 21 years old and a legal resident in New Jersey.
They use NetRefer to manage their affiliate programme. Betfair offers full cross-product earnings and no negative carryover. Affiliates have access to marketing materials including enhanced signup offers for Sportsbook as well as tracking tools. They are committed to growing their brand and helping their affiliates succeed.
Reasons To Promote Betfair: Legal sports betting, signup offers and no negative carryover.
Bonus: Affiliates can create multiple tracking links to monitor their campaign performance and see what they can improve to increase conversion rates.
Yahoo Sports Daily Fantasy
Yahoo Sports Daily Fantasy is an industry leader in fair play fantasy sports
- URL: Yahoo Sports Daily Fantasy Affiliate Program
- Commission: 25% of entry fees
- Cookie: 30 days
Yahoo Sports Daily Fantasy is an industry leader in fair play and the most trusted name in fantasy. They have entry and competition measures in place to make the experience enjoyable to new and experienced users. Users can enter contests based on factors like sport, league, guaranteed, multi-entry, the rookie only, veteran, and no veterans.
They use Commission Junction to run their affiliate programme Yahoo Sports Daily Fantasy provides tracking links, reporting tools, and a great selection of creatives. Their dedicated affiliate management team is available to help your campaigns succeed.
Reasons To Promote Yahoo Sports Daily Fantasy: Trusted name in fantasy sports, fair play measures and entry fee commissions.
Bonus: Their flat commission model allows you to earn big even if you don’t have a large audience.
Bovada.lv
Bovada.lv offers Bitcoin which makes it a US-friendly online sports betting site
- URL: Bovada.lv Affiliate Program
- Commission: 10-35%, up to 45% casino
- Cookie: Lifetime
Bovada.lv was the first major gaming brand to offer Bitcoin which allows US players to bet on all major sports, top North American horse racing tracks, and more than 300 casino games. Their easy to use sportsbook interface offers the largest selection of prop bets in the US.
Best Partners manages their affiliate programmes that are run on Income Access. Bovada.lv offers their affiliates unique initiatives and optimised marketing tools. Their experienced account managers know the industry and how to help you succeed.
Reasons To Promote Bovada.lv: First Bitcoin gaming brand, easy to use interface and competitive bonuses for affiliates to profit from.
Bonus: Users receive competitive welcome bonuses that include a $250 sports match, a $3000 casino match, and a $5000 Bitcoin bonus.
Web Partners
Web Partners has some of the most recognized names in the online sports betting industry
- URL: Web Partners Affiliate Program
- Commission: 25-35% tiered, $100 CPA for USRacing.com
- Cookie: 15 days last click
Web Partners is a performance-based affiliate marketing programme that allows affiliates to earn commissions from their racebook, casino, and sportsbook brands. Their brands are some of the most recognised names in the online gaming industry including MyBookie Racebook, Bet US Racing, MyBookie Sportsbooks, MyBookie Casino, and more.
They are dedicated to their affiliates’ success and provide them with innovative marketing materials, statistical reporting, great customer service, and monthly commission payouts. They offer a great selection of betting lines on major sports and minor sports which makes it easy to convert leads into real money players.
Reasons To Promote Web Partners: Top online game brands, innovative marketing materials and great commission rates for affiliates to profit from.
Bonus: Their most popular commission type is their tiered revenue share plan. They also offer a 50% commission rate for the first month.
Gridiron Gold
Gridiron Gold is the #1 sports handicapping service in the US
- URL: Gridiron Gold Affiliate Program
- Commission: 33%
- Cookie: Lifetime
Gridiron Gold started in 1989 and has grown into the #1 sports handicapping service in the US. Bettors can buy expert pick packages including guaranteed college football picks, private gold nfl picks, and guaranteed MLB picks. Their president is an award-winning expert handicapper. They are experts in NFL / college football, NBA / college basketball, and Saratoga thoroughbred racing.
They have partnered with an affiliate network to run their affiliate programme, Gridiron Gold provides their affiliates with banners, text links, and newsletters. Affiliates have access to tracking reports, affiliate supports, and upfront payments. All customers can enter to win free vacations and prizes.
Reasons To Promote Gridiron Gold: Sports handicapping services, award-winning handicapper and customer contests.
While Gridiron Gold is not a betting site, it is a handicapping service affiliate can promote on their sports betting websites.
Accuscore
AccuScore is a top source of sports forecasting with over 10 years of success in selling picks
- URL: Accuscore Affiliate Program
- Commission: 10%
- Cookie: 60 days
Accuscore is the top sports forecasting company in the world with more than 10 years of success in selling picks. They provide projections for the NBA, MLB, NFL, NHL, college football, college basketball, and multiple soccer leagues. They play each game over 10,000 times and use more than 110 different variables to produce the most accurate sports predictions.
Affiliates can sign up with ShareASale or LinkConnector. AccuScore provides a great selection of marketing materials, tracking tools, and a monthly newsletter with updates and promotions. They also offer regular coupons and deals to help convert leads.
Reasons To Promote AccuScore: Premier sports forecasting company, accurate sports predictions, regular coupons and promotions.
AccuScore’s accurate sports predictions can help your viewers pick better bets.
The Action Network
The Action Network offers premium insights and in-depth analytics to help sports fans improve their betting experience
- URL: The Action Network Affiliate Program
- Commission: $9
- Cookie: 30 days
The Action Network is a sports analysis leader and a trusted source for sports fans looking to enhance their betting experience. They offer premium insights, in-depth analytics, proprietary betting tools, data, odds, and news. Their mobile app is the easy way to track all your bets, get live odds, and free expert plays right from your phone.
They have partnered with ShareASale to manage their affiliate programme. The Action Network provides all the creatives and tracking tools you need to get started. Their dedicated affiliate management team is available to help assist you with any questions and help optimise your campaigns.
Reasons To Promote The Action Network: Premium sports insights, easy to use mobile app and proprietary betting tools.
The Action Network provides sports and fantasy sports fans with real-time scores, odds, betting trends, and more to help them get better at betting.
Affiliate Website Ideas
Now that you’ve read about 10 great sports betting affiliate programmes, it’s time to decide on a niche to target. You could focus on Bitcoin sports betting for US-based users. Bovada.lv was one of the first major brands to accept Bitcoin sports bets. Affiliates earn 10-35% commissions for the lifetime of their referrals.
Another niche idea is fantasy sports. FanDuel is the leading site for one-day fantasy sports. Affiliates can earn $25-35 CPA or 35% for revenue share.
Sports handicapping is a useful resource for sports bettors looking to improve their betting odds. Gridiron Gold is the #1 US sports handicapping service. They offer a 33% commission rate with lifetime cookies.
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