Ideally, tax preparation doesn’t take place the day they are due, but throughout the year. However, most people dread filing their taxes and put it off till the last minute. With the rise of online tax preparation services, it is now easier than ever to file your taxes, ask important tax questions, and get the maximum deductibles for the highest possible tax refunds. There are also great tax services to help businesses and freelancers with tax preparation and estimate their taxes.
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This is a great niche because EVERYONE MUST PAY TAXES, and you have to pay taxes every year. Of course, this topic is highly seasonal, but you can supplement your site with year-round topics like business, investing, or side-hustle topics. Here are 10 great tax preparation affiliate programs:
Tax Preparation Affiliate
- E-file
- TaxSlayer
- H&R Block
- Jackson Hewitt
- TaxJar
- TurboTax
- TaxExact
- The Neat Company
- FreeTaxUSA
- LibertyTax
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E-file
E-file is up to 50% less expensive than other tax preparation software
- URL: E-file Affiliate Program
- Commission: 40%, $1.40-$8
- Cookie: 120 days
E-file makes it easier, faster, and more affordable than their competitors to file your taxes. They are an authorized IRS e-filing software that helps you file your taxes with fewer errors. They offer free federal electronic filing, affordable state tax, deluxe, and premium e-file services.
Affiliates can sign up with Commission Junction, LinkConnector, or AffiliateWindow. E-file has some of the highest converting products in the tax filing industry. They will provide their affiliates with banners, text links, custom vanity coupon codes, branded landing pages, and more to help them succeed.
Why Should You Promote E-file: Accurate tax services, high payouts, long cookie life
Affiliates earn a $1.40 commission even when their referrals only use one of their free tax services.
TaxSlayer
TaxSlayer successful completed over 10 million state and federal e-filed tax returns in 2017
- URL: TaxSlayer Affiliate Program
- Commission: $20 for paid classic, premium, and self-employed e-files
- Cookie: 90 days
TaxSlayer makes the tax preparation season less stressful with their easy to use the software. Their services have earned them the highest rating for the best value that they back by their maximum refund guarantee. Users can prepare and e-file their taxes on the go from any mobile device.
They use Rakuten Marketing to run their affiliate program. TaxSlayer gives their affiliates access to product links, text links, banner ads, search boxes, and storefronts they can add to their website. Affiliates can also create their own promotional materials but must get approval before using them.
Why Should You Promote TaxSlayer: Maximum refund guarantee, lots of marketing tools, generous flat fee commission
They encourage their affiliates to use their creativity and knowledge about their viewers to pick the content they will find most appealing.
H&R Block
H&R Block has been helping people file their taxes for more than 60 years
- URL: H&R Block Affiliate Program
- Commission: 18%
- Cookie: 30 days
H&R Block provides their customers with tax software, online do-it-yourself tax preparation, and more than 12,000 retail offices to help you with any of your tax needs. They help millions of people around the world with their taxes every year.
Their affiliate program is hosted on FlexOffers. H&R Block has created a library of marketing materials and affiliate tools to help their affiliates promote. Their responsive affiliate management team is available to help answer any question and offer suggestions on how to optimize your campaigns.;
Why Should You Promote H&R Block: DIY tax software and in-person help, over 60 years of experience, great commission rate
Affiliates earn 18% commissions on software downloads and online sales.
Jackson Hewitt
Jackson Hewitt guarantees 100% accuracy on your tax return or they pay
- URL: Jackson Hewitt Affiliate Program
- Commission: 15%
- Cookie: 120 days
Jackson Hewitt is an innovative tax solutions company that offers simple, low-cost tax services. They are committed to helping their customers with their 100% accuracy and maximum refund guarantees. Clients can also go to any one of their 6,000 stores to access copies of their tax returns for free.
They have teamed up with Commission Junction to manage their affiliate program. Jackson Hewitt has the strongest performance during January, February, and April. Affiliates can target new clients for one of the top tax preparation brands in the industry.
Why Should You Promote Jackson Hewitt: In-store tax prep industry leader, 100% accuracy guaranteed, seasonal promotions
They run promotions seasonally to help increase conversion rates and sales for their affiliates.
TaxJar
TaxJar makes it easy for online sellers to calculate and file sales taxes
- URL:TaxJar Affiliate Program
- Commission: 20%
- Cookie: 365 days
TaxJar helps online business owners tackle tracking and filing sales taxes so they can spend more time focusing their businesses. Their leading technology is trusted by over 15,000 businesses.
Their affiliate program is managed in-house. TaxJar program benefits include banners, affiliate links, special offers, and easy to use reporting tools. Top-performing affiliates may be eligible to earn higher commissions.
Why Should You Promote TaxJar: Business sales tax preparation, affiliate only email offers, recurring commissions
Affiliates earn a generous 20% commission on each subscription payment their referral makes for up to one year.
TurboTax
TurboTax is rated the #1 best selling tax software year after year
- URL: TurboTax Affiliate Program
- Commission: 5-15%, $1-$2 based on purchase type
- Cookie: 7 days
They use Commission Junction to manage their affiliate program. TurboTax provides their affiliates with optimized marketing materials and state of the art reporting tools. Affiliates can also share free tax calculators and helpful tax articles with their viewers.
Why Should You Promote TurboTax: Trusted Intuit brand, #1 rated tax product, lots of free content
Be sure to read the terms and conditions to learn more about all the different types of commissions you can earn.
TaxExact
TaxExact offers offline and online tax return preparation software for CPAs
- URL: TaxExact Affiliate Program
- Commission: 20%
- Cookie: 120 days
TaxExact creates tax accounting software for CPAs and business accountants. They have 3 package options based on your needs and the needs of your clients. The offline and online software options have made them the first choice tax software among tax preparers.
Their affiliate program is powered by ShareASale. TaxExact is looking to partner with affiliates with websites related to finance and taxes. They take care of all the customer service and sales so affiliates just have to focus on promoting their software.
Why Should You Promote TaxExact: Top rated cloud-based professional tax software, rapid refunds, long cookie life
They utilize the latest technology to develop the best tax products in the industry.
The Neat Company
The Neat Company provides their clients with cost-effective small business tools
- URL: The Neat Company Affiliate Program
- Commission: 15%
- Cookie: 45 days
The Neat Company is a line of small business software to helps track spending, manage expenses, and plan for tax preparation. Their products are used by over 100,000 small businesses. Their cost-effective tools also integrate with TurboTax and H&R Block to make it even easier to file your taxes.
They have an average order size of $100+ with a 7.6% conversion rate. The Neat Company uses Commission Junction to run their affiliate program. Affiliates have access to their frequently updated library of text links and banners.
Why Should You Promote The Neat Company: Small business tools, large average order size, high conversion rate
They also offer occasional promotional coupon codes to help increase commissions and sales.
FreeTaxUSA
FreeTaxUSA helps their customers file their taxes in as little as 30 minutes.
- URL: FreeTaxUSA Affiliate Program
- Commission: 50%
- Cookie: 90 days
FreeTaxUSA is an authorized IRS e-file provider that develops top-rated tax prep software. They are part of the TaxHawk family of websites that has filed over 18 million tax returns. Customers can file for free or get more assistance with their deluxe packages.
Affiliates can sign up with Rakuten Marketing or Commission Junction. FreeTaxUSA offers a great variety of promotional materials on each platform. Their supportive affiliate management team will work with you to help you succeed.
Why Should You Promote FreeTaxUSA: File taxes in 30 minutes, extremely high baseline commission rate, custom coupons available
Affiliates can also request custom coupon codes to share with their viewers.
LibertyTax
LibertyTax handles your tax paperwork so you spend less time thinking about your taxes
- URL: LibertyTax Affiliate Program
- Commission: 5%
- Cookie: 45 days
LibertyTax is a nationally recognized tax brand with top-rated products and services. They offer lots of special deals and services to make tax season easier like easy advance loans, award-winning support, and special promotions to save you money on your taxes.
They have teamed up with Commission Junction to oversee their affiliate program. LibertyTax has conversion rates up to 55% and high earnings per click. This has lead to record rates of new affiliates joining to take advantage of their unique offers.
Why Should You Promote LibertyTax: Top national tax brand, deep discounts, high EPCs
Affiliates can help people save money on their taxes while earning great commissions.
Affiliate Website Ideas
Now that you’ve read about 10 great tax preparation affiliate programs, you should start thinking about what niche you want to target. You could focus on online tax preparation. E-file offers affordable, easy to use online tax filing services. Affiliates earn up to 40% commissions or $1.40-$8 flat fees based on sales/lead type. TaxSlayer is highly rated for its great value and maximum refund guarantee. They offer a $20 flat fee for paid classic, premium, and self-employed e-files.
You could also target small business tax preparation. The Neat Company helps small businesses track spending and prepare for filing taxes. Affiliates receive a 15% commission rate.
Don’t forget that tax prep affiliate programs can also be used to monetize websites that are not in the “tax” niche. Anything where you have to pay taxes, such as small business topics, investment topics, self-employment topics, and even travel (e.g. you make money outside of your country) could leverage these programs. You may have to contact these affiliate program managers individually though since it can be tough to get in (I’ve been denied several times for Tax Slayer).
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what’s possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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