One of my friends takes her son to Disneyland every year for his birthday. Another friend throws an annual summer solstice garden party with a guest list that includes a city and state officials. Although they’re different, both types of parties require an investment of both time and money.
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Even grocery bills for small get-togethers can add up. In the United States, parties are a big deal, and there are a lot of ways to make money in the party industry niche. This includes becoming an affiliate marketer and partnering with party supply companies, electronic invitation businesses, and even event planning services.
If you’re interested, read through this list of the top 10 party affiliate programs. As you read, think about how you can apply some of these programs to your own niche market efforts. I’ll share some of my own ideas at the end to get you started.
The best party affiliate programs include party supply companies as well as electronic invitation services and RSVP services.
Party Affiliate Programs
- Party City
- Wholesale Party Supplies
- Private Island Party
- Evite
- Beau-coup
- The Party Works
- Windy City Novelties
- Oriental Trading
- RSVPify
- Shop Sweet Lulu
1. Party City
Party City is a large party supply store that sells items for themed parties.
- URL: Party City Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Party City is another large party supply store that sells items for themed parties. Besides decorations and tableware Party City carries costumes, balloons, party favors, gift bags, candy, toys, games, baking supplies, and invitations.
Customers can shop by the type of party they want to host as well as by color scheme. The website is set up so they can browse through unique party ideas, as well. Party City also has an app so customers can shop from their mobile devices.
One nice thing about this company is that the items in the sales section are sometimes listed at 50% off or more.
Party City has a sister company called Kazaam that provides and hosts parties. Kazaam brings activities, such as face painting, bounce houses, and dunk tanks.
Why You Should Promote Party City: Party City’s wide selection of supplies and party ideas could help bump up shopping cart totals. However, Party City doesn’t disclose its commission rate or its cookie length on the affiliate sign-up page.
2. Wholesale Party Supplies
Wholesale Party Supplies carries party supplies for several events and themed get-togethers.
- URL: Wholesale Party Supplies Affiliate Program
- Commission: 20%
- Cookie: 90 days
Like Party City, Wholesale Party Supplies carries party supplies for several events and themed get-togethers. This company carries pinatas, balloons, invitations, party favors, decorations, tableware, and more. Customers can shop by birthdays, holidays, or other themes, and they can shop by color, as well. The website has a clearance section.
Orders of $100 or more can be shipped over the ground for free. This company provides its affiliate marketers with everything they need to promote the products, including banners and text links.
Why You Should Promote Wholesale Party Supplies: Both the commission rate and cookie length are great. The free ground shipping is another plus.
3. Private Island Party
Private Island Party carries more than 8,000 party supply products that center mostly on costume pieces for themed parties.
- URL: Private Island Party Affiliate Program
- Commission: 15%
- Cookie: 90 days
Private Island Party carries more than 8,000 party supply products that center mostly on costume pieces for themed parties. Products include items such as capes, vests, wigs, hats, jewelry, sunglasses, socks, wholesale novelty pieces, and accessories.
Beyond the wearable goods, Private Island Party sells items like inflatable beach balls, balloons, party favors, noisemakers, flags, and candy. This company provides tiered pricing so that customers who buy in bulk can get great deals.
The affiliate program is run through ShareASale. Private Island Party offers free shipping for orders of $50 or more.
Why You Should Promote Private Island Party: The products are fairly inexpensive, which could convert some shoppers. For affiliate marketers, both the commission rate and cookie length are decent.
4. Evite
Evite is an invitation company that delivers electronic invitations and cards for all types of get-togethers.
- URL: Evite Affiliate Program
- Commission: 35%
- Cookie: 45 days
Evite is an invitation company that delivers electronic invitations and cards for all types of get-togethers, and it provides party ideas, as well. This company has more than 1,000 card designs to choose from. Customers pick the design they want, customize it, edit it, and send it. Some of the invitations on Evite are free, and the premium versions come without ads.
Evite also provides Evite Pro, a service that allows businesses and event planners to send unlimited invitations each year, with up to 2,500 guests for each event. Evite Pro also comes with a dashboard that allows event planners to see the types of responses their invitations are receiving. This service costs around $250 per year.
Why You Should Promote Evite: Evite Pro is a great idea for companies that host a lot of live events or for event planners, so it fits well with some niche market strategies. The commission rate is great, too.
5. Beau-coup
Beau-coup is a party supply website that zeroes in on party favors.
- URL: Beau-coup Affiliate Program
- Commission: 10%
- Cookie: 90 days
Beau-coup is a party supply website that zeroes in on party favors. Customers can shop for party favors for weddings, bridal showers, baby showers, birthdays, corporate events, and holidays. Items range from gift bags to coasters.
The website also includes a gift shop where people can buy items like personalized bracelets, cuff links, corporate gifts, teddy bears, and even baby clothing. This company also donates to charities such as Pets In Need, American Red Cross, Big Brothers Big Sisters, and Unicef.
Why You Should Promote Beau-coup: The gift shop could help bump up shopping cart totals, and it feels good to work with a company that is involved in charitable giving.
6. The Party Works
The Party Works carries more than 15,000 different party supplies.
- URL: The Party Works Affiliate Program
- Commission: 10%
- Cookie: 60 days
The Party Works carries more than 15,000 different party supplies. Customers can browse through categories such as holidays, party supplies, cake decorations, and costumes. They can also filter their searches by popular brands, including Hallmark, Forum Novelties, and Design Sense Inc.
One nice thing about this website is that it includes helpful articles on topics like how to make gifts look like they’ve been wrapped professionally or tips for using glue guns.
This company administers its affiliate program through ShareASale.
Why You Should Promote The Party Works: This store has a nice balance of both party supplies and costume ideas, as well as a large selection of items to choose from. The helpful articles and the slightly unusual focus on cake decorations set this company apart from other party supply stores.
7. Windy City Novelties
Windy City Novelties sells party decorations, balloons, party favors, toys, noisemakers, and even items for photo booths.
- URL: Windy City Novelties Affiliate Program
- Commission: Unlisted
- Cookie: 30 days
Windy City Novelties sells party decorations, balloons, party favors, toys, noisemakers, and even items for photo booths. Customers can shop by holidays, by milestone birthdays, and by party themes. The website also has special tabs for products that glow, costume accessories, and personalized party supplies.
One interesting thing about this company is that it has a 120% lowest price guarantee. Orders of more than $69 also receive free shipping in the continental United States.
The affiliate program is administered by FlexOffers. Affiliate marketers are provided with custom coupons and vanity codes.
Why You Should Promote Windy City Novelties: This company has an enormous inventory of products, including specialty products like glow-in-the-dark and LED items I haven’t seen in similar stores. Most of the items are priced inexpensively, which could bump up shopping cart totals. However, the commission rate isn’t listed, so it’s difficult to tell how much you could make with this company.
8. Oriental Trading
Oriental Trading has been in business for more than 80 years.
- URL: Oriental Trading Affiliate Program
- Commission: 5%
- Cookie: 7 days
Oriental Trading has been in business for more than 80 years. This company sells a variety of small imported goods such as toys and games, crafts, party supplies, classroom supplies, and items for weddings, birthdays, and holidays.
Affiliate marketers who would like to partner with Oriental Trading must request an invitation, and not all invitation requests are approved. The affiliate program is administered through Impact Radius.
Why You Should Promote Oriental Trading: This company has a 110% lowest-price guarantee and a 100% happiness guarantee., which could convert some shoppers. However, Oriental Trading doesn’t disclose its commission rate or cookie length, and the by-invitation-only requirement could mean that this is a difficult company to partner with.
9. RSVPify
RSVPify offers a unique, powerful online RSVP and guest management website.
- URL: RSVPify Affiliate Program
- Commission: 17% per referral
- Cookie: 45 days
RSVPify offers a unique, powerful online RSVP and guest management website. The service includes personalized welcomes, email invitations, seating charts, an event dashboard, RSVP forms that can be embedded in website pages, and capabilities to sell tickets or collect donations.
This company has a free plan with limited features. Paid plans start at $29 per month and can go as high as $189 or more per month.
The affiliate program is administered through ShareASale. Average sales start at $45 and range as high as $500.
Why You Should Promote RSVPify: RSVPify moves beyond electronic invitations to make designing a full event easy. The free plan could draw in some shoppers, and the commission rate is decent.
10. Shop Sweet Lulu
Shop Sweet Lulu is one of the leading online party and gift shop destinations in the children’s lifestyle category.
- URL: Shop Sweet Lulu Affiliate Program
- Commission: 10%
- Cookie: 45 days
Shop Sweet Lulu is an online store specializing in high-quality, on-trend partyware, and gifts sourced from different parts of the world. They have different kinds of balloons, decorations, tableware, and everything you’ll need to complete your themed party.
They believe in supporting other small businesses and the women that own them so they have curated only the very best products for gifting and celebrating from different reliable sources from around the globe.
Shop Sweet Lulu’s affiliate program is administered by ShareASale. They offer a 10% commission on sales. Their average order value is $80 with a 45-day cookie tracking.
Why You Should Promote Shop Sweet: Aside from the high commission, they carry a wide selection of products that cater to a number of theme party ideas.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 party affiliate programs, do you know how you can fold them into your niche market efforts? I have a few ideas to share with you that could help get you started.
For example, you may want to develop a website that focuses on princess themes for little girls. A website like this one could feature princess-themed party supplies, as well as princess costumes, furniture, bedding, wall lights, canopies, toys, and fashion.
Another idea is a website focused on maintaining long-term marriages. Besides information on how to make relationships last, a website like this could feature online marriage therapy options, home health care equipment and medical supplies for aging couples, vitamins and supplements, and vacation packages for two. This website could also promote personalized party supplies for milestones, such as 25th or 50th-anniversary dates.
One other idea is to focus on corporate events. Companies spend money like water flows from a faucet. A website like this one could promote products like portable bars, event planning services, and email management companies as well as party supplies.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what’s possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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