Top 10 Kids Toys Affiliate Programmes To Play Your Way To Big Money

Toy affiliate programmes

The toy market in the US is a $22 billion year industry. Toys are not only used as a source of entertainment, but they can also be used to aid in physical, social, and mental development. Check out 10 great kids toys affiliate programmes below.

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Kids Toys Affiliate Programmes


screenshot of the affiliate sign up page for Innovatoys

InnovaToys is official online retailer of Metal Earth 3D model kits. Some of their kits include Star Wars, Harry Potter, My Little Pony, and more

InnovaToys sells unique toys, gadgets, and gifts. They are the official online retailer of Metal Earth 3D model kits which can be assembled with no soldering, glue, or mess. Kits include Harry Potter, Star Wars, My Little Pony, Avengers, and more.

ShareASale runs the Innova Toy affiliate programme. Their average order amount is around $108. As an affiliate, you will receive access to banner ads, text links, tracking tools, and more. Their helpful web development support assists affiliates and provides them with artwork.

Reasons To Promote InnovaToys: Unique toys and gifts, mess-free model kits and high average sales.

Bonus: Affiliates earn a high 8% commission rate on average sales of over $100.


screenshot of the affiliate sign up page for Crayola

Crayola has been creating coloring tools and toys since 1903

Crayola has been creating crayons since 1903 but they also make all types of toys, drawing tools, and activity kits. Some of their best-known products include crayons, markers, Silly Putter, Color Wonder, Creative Makers, and more. They even make custom Crayola 64 boxes.

Commission Junction run the Crayola affiliate programme. As an affiliate, you will gain access to their affiliate dashboard with marketing and reporting tools. Crayola provides their affiliates with frequent incentives and promotions to help them increase sales. Their programme is managed by Affiliate Management Solutions and you can contact them any time if you have any questions.

Why Should You Promote Crayola: Well known toy brand, all types of toys and coloring tools, lots of promotions and affiliate incentives

Bonus: Crayola provides their affiliates with lots of promotions and incentives to help them increase sales and commissions.


screenshot of the affiliate sign up page for LEGO has the widest selection of LEGO products online including exclusive and hard to find items

Lego is ranked #5 out of all toy brands and is highly regarded by kids and their parents. Lego sell directly to their customers online and offer the largest selection of LEGO products anywhere including hard to find, collectible, and exclusive items.

Rakuten Marketing run the Lego affiliate programme. They have average sales of around $123 and low return rates. Affiliates have no monthly minimum and access to over 600 products in their data feed. As an affiliate, you will have access to a great selection of dynamically updated images, banners, and text links that are optimized for conversion. Top affiliates also receive special promotions.

Reasons To Promote LEGO: Top toy brand, over 600 products to promote, low return rate.

Bonus: Top affiliates receive special promotions and their low return rate means you get to keep more of your hard-earned commissions.

Fun and Function

screenshot of the affiliate sign up page for Fun and Function

Fun and Function sells high quality therapeutic toys and sensory tools to help kids achieve their best

Fun and Function was founded to create fun and affordable therapeutic toys and sensory tools. Their mission is “Empowering Different” and they work hard to ensure every kid gets the childhood they deserve. They only sell high-quality therapist designed kid-friendly products to help kids achieve their best.

The average sales are around $100. Affiliates can sign up for their affiliate program with ShareASale. Fun and Function provides their affiliates with all the marketing materials and tools they need to get started.

Reasons To Promote Fun and Function: They sell award-winning therapeutic toys, high average sales and a generous commission rate for affiliates.

Bonus: Fun and Function give their affiliates a very generous 10% commission rate with high average sales around $100.

TV’s Toy Box

screenshot of the affiliate sign up page for TV's Toy Box

TV’s Toy Box sells personalized toys and hard to find character party supplies

TV’s Toy Box sells hard to find character party supplies and toys and allow customers to personalise hundreds of products. This makes them the perfect choice for birthdays and special occasions to give a unique personalised gift.

ShareASale runs the TV’s Toy Box affiliate programme. As an affiliate, you will have access to their data feed with over 10,000 products to promote. You will also be provided with banner ads, text links, reporting tools, and issue commission payouts.

Reasons To Promote TV’s Toy Box: Personalized toys and gifts, over 10,000 products and a long cookie life.

Bonus: Affiliates have over 10,000 products they can promote and a very long cookie life of 90 days to give more time to convert leads.


screenshot of the affiliate sign up page for Seedling

Seedling lets kids create their own toys, costumes, and more with their activity kits

Seedling is the leader in creative play. Their activity kits let kids create their own toys, costumes, and more. They only use the highest quality elements so every creation can be played with again and again. They also create groundbreaking products with advanced technologies like virtual reality.

ShareASale runs the Seeding affiliate programme. Affiliates can promote their kits which are sorted by category or age and receive a newsletter with updates, new products, and promotions to help them increase sales. As an affiliate, you will be provided with text links, banner ads, and exclusive offers.

Reasons To Promote Seedling: High-quality toy kits, groundbreaking products and exclusive offers available.

Bonus: Seedling helps their affiliates increase sales with exclusive offers and promotions on their high-quality toy kits.

Melissa & Doug

screenshot of the affiliate sign up page for Melissa and Doug

Melissa and Doug creates toys, games, and crafts to nurture creativity and imagination

Melissa & Doug design toys to nurture creativity and imagination. They create everything from classic wooden toys to games and creative crafts. They have over 2,000 products in 16 categories and offer free shipping on all orders of $49 or more.

Rakuten Marketing run the Melissa & Doug affiliate programme. As an affiliate, you will be provided with lots of banners, text links, and access to their product data feed to help them promote their site.

Reasons To Promote Melissa & Doug: Creative toys, over 2000 products and plenty of marketing materials for affiliates to benefit from.

Bonus: Affiliates receive credit for being the last affiliate link the customer clicks on.


screenshot of eBeanstalk web page

eBeanstalk matches their toys, games, puzzles, and more by age and developmental milestone

eBeanstalk provides parents and their children with learning and educational toys for kids from 0-12 years old. They match toys, games, books, puzzles, and more based on age to complete a child’s developmental milestone. You can also pick toys by skills like social, dexterity, emotional, language, and more.

eBeanstalk are an exclusive ShareASale merchant and as an affiliate, they will provide you with updated creatives, widgets, their full product data feed with over 3000 products, and ongoing coupons and promotions. Affiliates also receive a monthly newsletter and a chance to earn monthly cash prizes.

Reasons To Promote eBeanstalk: Toys that match the child’s stage of development, over 3000 products to promote and monthly contests.

Bonus: eBeanstalk keeps their affiliates up to date with all new products and promotions and monthly contests to help them earn money.


screenshot of the affiliate sign up page for EZPlay

EZPlay makes high quality affordable indoor playgrounds that are easy to set up and store

EZPlay designs handmade indoor playgrounds that are easy to set up and store. Their high-quality materials and construction ensure they are built to last. They are ideal for kids’ rooms, living rooms, schools, daycare centers, or anywhere your children want to play. Along with jungle gyms, they also make mats to add an additional level of safety to playtime.

AvantLink run the EZPlay affiliate programme. The average order price is between $450 to $550. Affiliates can turn their website into a virtual toy store that sells inventive play equipment. As an affiliate, you will have access to marketing materials, tracking, and reporting.

Why Should You Promote EZPlay: High-quality jungle gym products, high average sales, virtual toy store on your website

Bonus: Affiliates can earn great commissions on EZPlay’s high average sales and create their own virtual toy store.

Rose & Rex

screenshot of Rose & Rex web page

Rose & Rex affiliate program is run through the ShareASale Network and offers 12% commission, 30-day cookies

Rose & Rex offers toys that support child development through imaginative play. Their design-focused intentional toys – no plastic or battery-operated toys here. The company’s ‘play it forward’ by donating toys to children in need with every purchase via its charity partner, Second Chance Toys.

The ShareASale Network run the Rose & Rex affiliate programme. Affiliates earn 12% commission for every visitor that they refer that goes on to make a purchase. As an affiliate, you will be provided with custom marketing materials to share with your community, early access to special events and promos and affiliate support from their team.

Reasons To Promote Rose & Rex: High commission, 30-day cookie life, affiliate support and exclusive offers and promos for affiliates to benefit from.

Bonus: Aside from the high commission, they also provide toys for the little ones to high performing affiliate and play resources for parents from their team of educators.

Affiliate Website Ideas

Now that you’ve read about 10 great kids toys affiliate programs, it’s time to pick a toy niche to target. Educational toys would be a fantastic niche site idea, eBeanstalk sells toys based on age and developmental stage. They offer a generous 8.15% commission rate with a long 90-day cookie life.

Alternatively, you could target is activity kits where kids can make their own toys. Seedling is the leader in creative play and offers their affiliates a 10% commission rate.

Customised toys can be very lucrative and they are a great way for friends and family to personalize their gifts. TV’s Toy Box allows their customers to customise hundreds of products. Affiliates receive 10% commissions on sales.

Boost Your Affiliate Earnings

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