Top Ten Auction Affiliate Programmes For Both Winning Bids And A Winning Income

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Auctions can come in many forms. They can be anything from an action at a farmer’s market with hustle and bustle and all kinds of smells to awaken the senses all the way to a prestigious art auction. Polar opposites but with the main aim of getting the winning bid.

Nowadays, online auctions are the all the rage. The principle is the same because people still bid against each other for the items they want. However, the inventory is much wider, and the process is done almost completely virtually.

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There are quite a few types of auction websites, and many of them have affiliate programmes. The best auction affiliate programmes cover everything from fashion and collectibles to real estate and domain names.

If you’re interested, then check out these top ten auction affiliate programmes. If it looks like something that might interest you, feel free to read my comments below the bottom of the list, where I’ll share some ideas of how to get started.

Auction Affiliate Programmes

1. Auction King

This screenshot of the home page for Auction King has a blue header with a flag fading into it and a search bar across the top, a white navigation bar, and a white main section with red and black text and a row of photos of high-end items, including figurines, stamps, and rings, to be auctioned.

URL: Auction King Affiliate Program
Commission: 10%
Cookie: 60 days

Auction King auctions jewelry, watches, fine art, handbags, sports memorabilia, collectibles, and land or property online. These items are high-end, and they are priced at $100 to $10,000 or more. Auctioned items include Rolex watches, Louis Vuitton purses, and other designer or collectible products. The average sale is $777.31.

Affiliates are provided with banners and links to help them promote the auctions. They’re also allowed to post about the auctions on social media. The affiliate programme is administered through ShareASale.

Reasons To Promote Auction King: Auction King is one of the fastest-growing online luxury auction websites. It offers designer goods at a discount for buyers, and the high average order value can bring in significant income for affiliate marketers.

2. GovernmentAuctions.org

This screenshot of the home page for GovernmentAuctions.org has a gray surrounding section, a blue header with a flag photo faded into it, a gray and gold navigation bar, and a white main section containing media inclusions on the left side of the page, video links on the right side of the page, and four pictures in the center of the page depicting auction scenes for a variety of goods, as well as a gold call to action button.

URL: GovernmentAuctions.org Affiliate Program
Commission: $2 per lead; up to $19 per sale
Cookie: 120 days

GovernmentAuctions.org is a membership-based auction website that auctions off surplus items or property seized by the government. Auctioned items range from real estate and cars to electronics and jewelry.

The affiliate programme is run through both ShareASale and Commission Junction. Affiliates can get paid even if their referrals opt for the free trial period before purchasing a membership. The company also provides a variety of marketing materials, including videos, widgets, banners, and text links. Performance incentives and bonuses are the norms, too.

Reasons To Promote GovernmentAuctions.org: Customers can get items they’re looking for at a deep discount, and many of the free trial referrals convert to memberships. Affiliates are paid for leads even if the leads choose the free trial option. The company uses two affiliate networks to administer its affiliate programme.

3. Overstock

This screenshot of the home page for Overstock.com has a white header, navigation bar, and search bar above a photo on the left side of the page showing a kitchen with star-shaped chandeliers hanging above a white counter and white stools, and a photo of a lamp with a beige lampshade on the right side of the page, behind a red and white sales announcement.

URL: Overstock Affiliate Program
Commission: 3%
Cookie: 14 days

Overstock is an online store that ranks in the top 20 most visited online shopping sites. The website gets around 10 million unique visitors every month. This company recently introduced Overstock Auctions, which is its version of online auctions.

Overstock also offers Club O and Club O Gold, which are customer loyalty programmes. Club O costs around $20, but it’s free for military personnel, veterans, teachers, students, first responders, and medical providers. This company also guarantees customer satisfaction, free returns, and a price match guarantee.

The affiliate programme is run through LinkShare. Affiliates are provided with marketing tools and access to a support team, and they can sign up as shopping affiliates or auction affiliates.

Reasons To Promote Overstock: Overstock has an online auction website, and affiliates can sign up for the shopping website or the auction website. The loyalty programme is free for military members. Free returns and a price match guarantee are great for customers, too.

4. Dynadot

This screenshot of the home page for Dynadot has a blue header and blue-filtered photo of a mountain scene in the main section, along with white text.

URL: Dynadot Affiliate Program
Commission: 15% per final sale
Cookie: Unknown

Dynadot is an online auction website for domain names that have expired. This company regularly lists domain names that sell for hundreds of dollars and will sometimes have domain names with bids reaching into the thousands.

This company runs its own affiliate programme. Affiliates can sign up using the form that the ‘join now’ button links to, or they can contact the company.

Reasons To Promote Dynadot: Dynadot expired domain names sometimes sell for hundreds to thousands of dollars, and the commission rate is great, too.

5. Auction Auto Bidder

Auction Auto Bidder places bids automatically for customers on eBay.

URL: Auction Auto Bidder Affiliate Program
Commission: 50% of referred sales and 50% of all payments made by software users.
Cookie: 1 year

Auction Auto Bidder places bids automatically for customers on eBay. This company can place bids just seconds before a bid closes, so that customers can get the best deal on the items they want. The average bidding reliability is more than 99.9%.

The software is compatible with any device that can use a web browser. Customers can view, add, and edit their bids from anywhere, and this company will continue to watch and place bids even when customers’ computers are turned off.

Auction Auto Bidder runs its own affiliate programme. Affiliates can make money both on the sale of auctioned items by their referrals and also by referring people who begin using the programme to place bids.

Reasons To Promote Auction Auto Bidder: This company places automatic bids on eBay auctions, has a high success rate for winning bids, and offers affiliates a great commission rate with two ways to earn.

6. Liquidation.com

This screenshot of the home page for Liquidation.com has a white navigation bar, a gray announcement bar, and a white background with a light blue main section featuring graphic representations of consumer goods and cardboard boxes on the right side of the page, with blue and white text and a blue call to action button on the left side of the page.

URL: Liquidation.com Affiliate Program
Commission: $1 per unique bid, $25 per buyer/seller transaction
Cookie: Unknown

Liquidation.com auctions a variety of goods ranging from clothing and accessories to electronics and housewares. Customers can shop by categories, brands, locations, and lot sizes. The website includes tabs for people interested in selling items as well as people interested in buying them.

Liquidation.com uses FlexOffers to run its affiliate programme. Banners and text links are provided, and affiliates have access to statistics and reports to help them tweak their strategies.

Reasons To Promote Liquidation.com: Liquidation.com pays affiliates for bids as well as for final sales. This company auctions several types of goods, so it could be easy for referrals to enjoy bidding in more than one area.

7. Global Listings

This screenshot of the home page for Global Listings shows an image of a beautiful path with flowers and greenery near the ocean behind white and orange text and two dark-filtered windows with white text and blue and orange call to action buttons.

URL: Global Listings Affiliate Program
Commission: 15% of every ad sale
Cookie: Unknown

Global Listings is a premium listing service online advertising service that allows people to market their own real estate. They can do this by renting it, selling it, or auctioning it. This company accepts listings for residential, commercial, and vacation properties.

The website has tabs for people who want to buy property as well as for people marketing it.

Global Listings runs its own affiliate programme, and interested affiliates can sign up using the form found on the affiliate webpage. When affiliates sign up, they are listed as a sales agent for Global Listings and provided with a widget that customers can click through to get their premium listings advertisements going.

Reasons To Promote Global Listings: Customers who are trying to market the property through Global Listings can auction it as well as selling or renting it.

8. Tophatter

URL: Tophatter Affiliate Program
Commission: $15
Cookie: Unknown

Tophatter connect buyers and sellers around the world in real-time auctions covering a wide selection of categories – jewelry, apparel, handbags, home, electronics, watches, beauty, and more. They are available on iOS, Android and via the web.

It’s easy to get started with Tophatter, simply scroll to explore the feed of what’s up for auction now, click the item photo to read reviews and learn more about it, or jump right in and hit bid to get in on the action. If you miss out simply click the heart to get notified when the item you want comes up for auction again later.

Tophatter’s affiliate programme is being administered by Commission Junction.

Reasons To Promote Tophatter: They have been around since 2012 and they have buyer protection where one can request a return within 30 days for a full refund.

9. Wilson Auction Company

This screenshot of the home page for Wilson Auction Company has a blue navigation bar with white text above a gray burlap main section behind white text, three red call to action buttons, and five gold stars.

URL: Wilson Auction Company Affiliate Program
Commission: 10%
Cookie: Unknown

Wilson Auction Company is a real estate auction company that specialises in residential, estate, and farm properties. The website includes tabs for current auctions as well as for real estate listings. In an auction event, results are typical in 30-45 days.

There are some great upsides to real estate auctions. The property is sold without contingencies, and the buyer can view all the offers at one time. The asking price is also settled on without any guesswork, which can alleviate a lot of the stress related to traditional real estate sales.

This company runs its own affiliate programme, which is open only to real estate agents and brokers. They get a 10% commission for pre-registering a client and then representing that client with a successful bid. There’s also a referral programme where real estate agents maintain control of the listing but partners with Wilson Auction Company to meet the client’s goals. Interested real estate brokers can apply using the form on the affiliate webpage.

Reasons To Promote Wilson Auction Company: Wilson Auction Company only accepts real estate salespeople as affiliates, but it pays a great commission rate and offers a couple of ways to partner up.

10. eBay

This screenshot of the home page for eBay has a white main background, search bar, and navigation bar above a teal section with white text and three photos of baseball cards.

URL: eBay Affiliate Program
Commission: Unlisted
Cookie: Unknown

eBay is a well-known online auction company. This company auctions a wide variety of products, including several types of antiques as well as a global inventory that’s 80% new. Around 90% of the auctions offer a buy-it-now option.

The affiliate programme, which is called the eBay Partner Network, is run through the company itself. There are several types of affiliate programmes, including content websites, coupons and deals websites, email marketing, social sharing, and more. Affiliates choose the type of affiliate programme that is most suitable for their business.

Reasons To Promote eBay: eBay has a global inventory and a great reputation. However, the commission rate isn’t listed on the affiliate webpage, so it’s difficult to tell how much you could make or what the specifics are for earning a commission.

Affiliate Website Ideas

This list of the top ten auction affiliate programmes just scratches the surface of what’s out there, but it can give you some ideas of what’s available and how to use what you find. There are a lot of ways to utilise these types of programmes, and it might be easier to use them than you think.

For example, an affiliate marketer with a website about antiques could easily fold in eBay’s affiliate programme. A website like this one could also promote furniture restoration supplies, storage solutions, and retro fashions.

A second idea is a website that focuses on running successful small businesses using WordPress. Several plugins could be featured here, including the WP Auction plugin from the list above. You could also promote computers, small business management software, domain names, and hosting services.

One final idea is a website focusing on living a high-end lifestyle on a budget. Auction King from the list above would be a good fit, and Overstock might be a good choice, too. This type of website could also feature budgeting apps, consignment shops, and coupon books.

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These 10 affiliate programmes are just the beginning of what’s possible. There are literally hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more

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Top Ten Auction Affiliate Programs That Win The Bid For