Top 10 Gun Affiliate Programme For A Loaded Affiliate Bank Account

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Around 39% of households in America owned one or more firearms in 2016. That year the industry was a $51.3 billion market compared to $19.1 billion in 2008. Whether they purchase guns for protection, safety, or sport, most gun owners are passionate about their right to bear arms. This makes this a great group to target for guns, ammunition, parts, accessories, and more.

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Check out these 10 great gun affiliate programmes to monetise your website, no matter if it’s about custom building an AR-15, homesteading, hunting, or SHTF scenarios.

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Gun Affiliate Programmes

Palmetto State Armory

screenshot of the affiliate sign up page for Palmetto State Armory

Palmetto State Armory manufactures 100% of their products in the US and offer their customers a lifetime warranty

Palmetto State Armory is a firearms retailer and manufacturer based in Columbia, SC. They are the only gun manufacturer that builds and assembles 100% of their products in the US. They offer the best prices on modern sporting rifles, handguns, optics, accessories, and more. Their products are backed by a lifetime warranty.

Their average order is $250+ with a very high conversion rate. Palmetto State Armory uses Pepperjam to manage their affiliate programme. To sign up search for them in the advertisers’ section on Pepperjam. Affiliates have access to marketing materials, their product data feed with over 10,000 SKUs, and reporting tools.

Reasons To Promote Palmetto State Armory: US-based gun manufacturer, lifetime warranty and over 10,000 SKUs.

Take Note: Affiliates earn 8% commissions on all sales except 1% on ammo and 0% on Non-Palmetto State Firearms or gift cards.

Stag Arms

screenshot of the affiliate sign up page for Stag Arms

Stag Arms is an industry leader that offers a lifetime transferable warranty on their complete rifles

Stag Arms is an industry leader in AR-15 rifles, parts, and accessories. They were the first to manufacturer a left-handed AR-15. All of their complete rifles come with a lifetime transferable warranty and an unlimited shot guarantee.

They have partnered with AvantLink to manage their affiliate programme. Their average order value is a very high $369. Stag Arms provides their affiliates with all the marketing materials and reporting tools they will need to get started.

Reasons To Promote Stag Arms: Industry AR-15 rifle leader, lifetime transferable warranty and a high commission rate for affiliates to profit from.

Bonus: Affiliates earn a generous 7% commission rate on all retail orders with no restrictions on categories or products.


screenshot of the affiliate sign up page for Crosman

Crosman is top designer, manufacture, and supplier of air rifles, pellet, and BB pistols

Crosman is a leading manufacture, designer, and supplier of shooting sports products. They produce high-quality airsoft guns, pellet, BB air rifles, and pistols. They introduced PCP technology to the US to provide premium air rifles at affordable prices.

They use Pepperjam to manage their affiliate programme. Crosman provides their affiliates with a great selection of marketing materials and tools. They allow trademark bidding, direct linking, email marketing campaigns, and incentivised partners to join their programme.

Reasons To Promote Crosman: Worldwide leader of shooting sports products, high-quality affordable air rifles and commission incentives available for affiliates to benefit from.

Bonus: Affiliates can earn increase commissions between 9-12% for monthly sales greater than $3,000-12,000.

WMD Guns

screenshot of the affiliate sign up page for WMD Guns

WMD Guns makes custom-designed products and coating for firearms

WMD Guns offers high-quality surface treatment solutions for firearms. Their products and coating are custom designed to improve reliability as well as guard against moisture, corrosion, and wear. They also simplify cleaning, maintenance, and extend the service life of your firearms.

Their average order size is over $100. WMD Guns uses AvantLink to run their affiliate programme. Affiliates have access to creatives, data feeds, and reporting tools along with regular sales, promotions, and exclusive coupons.

Reasons To Promote WMD Guns: High-performance firearms coatings, exclusive coupons, open PPC and Social Media policy.

Bonus: WMD Guns has an open PPC and Social Media policy so affiliates are free to promote however they like.

Faxon Firearms

screenshot of the affiliate sign up page for Faxon Firearms

Faxon Firearms manufacturers high-quality pistol, rifle, shotgun barrels, and parts

Faxon Firearms innovative manufacturer of a premium pistol, rifle, and shotgun barrels. They have been manufacturing the hardest and most precise parts in the world for over 37 years. They have parts on Mars with Nasa, aircraft with Boeing and the Air Forces, and in the deepest depths of the sea.

Their average order value is $200+. Faxon Firearms uses AvantLink to power their affiliate programme. Affiliates have access to weekly specials, exclusive deals, and help from their dedicated marketing team.

Reasons To Promote Faxon Firearms: Over 37 years of experience, industry-leading service and a high average order value for affiliates to benefit from.

Bonus: Faxon Firearms is a rapidly growing company with new SKUs, increased production and new technologies so there is always something new to promote.


screenshot of the affiliate sign up page for 1800GunsAndAmmo

1800GunsAndAmmo offer the best firearm brands at the best price on the web

1800GunsAndAmmo is an online destination for guns, gear, and ammunition. Their goal is to create the largest and most comprehensive collection of firearm brands on the web. They only carry the best brands at the best prices anywhere online.

Affiliates can sign up for the 1800GunsAndAmmo affiliate programme with Refersion. They add new brands every week and all of their brands are available for affiliates to promote. Affiliates are giving all the creatives, tools, and resources they need to market and optimise their campaigns.

Reasons To Promote 1800GunsAndAmmo: Great selection of top firearm brands, competitive prices and new brands added weekly.

Take Note: Affiliates can also join their AvantLink affiliate programme, however. they have recently reduced their commission rate to 6%.


screenshot of the affiliate sign up page for GunSafes

GunSafes offers a great selection of gun safes from the top safe manufacturers

GunSafes is the preeminent online destination for gun safes, gun cabinets, home safes, office safes, vaults, sporting goods, and gun accessories. They offer safes from the top manufacturers including Browning Safe, Sentry Safes, Winchester Safes, and more. They have an A rating with the Better Business Bureau, and 5 stars live person rating.

Their average sale value is an incredibly high $1,155. GunSafes uses ShareASale to manage their affiliate programme. Their dedicated affiliate managers are available to help answer any questions and provide you with all the tools necessary to take your sales to the next level.

Reasons To Promote GunSafes: Leading online gun safe retailer, extremely high average order value and a great commission structure.

Bonus: Monthly sales commissions can increase to up to 7% for sales over $5000-10,000. This means very high commission potential for their affiliates.

Gorilla Ammunition

screenshot of the affiliate sign up page for Gorilla Ammunition

Gorilla Ammunition creates high quality, match grade ammunition in popular calibers

Gorilla Ammunition uses their state of the art manufacturing process to make top-notch rifle ammo. They sell ammunition for target shooting, hunting, training, and self-defense in popular calibers. Their website was designed to provide customers with a modern shopping experience and maximise conversions.

Their product prices range from $5-3000 with an average order value of $150. Gorilla Ammunition uses AvantLink to run their affiliate programme. Affiliates have access to marketing materials from their on-staff graphic designer, up to date product information, and reporting tools.

Reasons To Promote Gorilla Ammunition: High-quality ammo and firearms, optimised website design and regular promotional sales for affiliates to benefit and profit from.

Bonus: They run regular promotional sales to help their affiliates increase orders and commissions.

511 Tactical

511 Tactical

511 Tactical creates tactical gear and apparel to enhance performance, accuracy, and speed

511 Tactical makes tactical apparel and gear built for the most demanding missions. Their products are designed specifically to enhance the speed, performance, accuracy, and safety of first responders and tactical enthusiasts. They offer a great selection of guns and ammo storage options including bags, cases, and pouches.

Affiliates can sign up by searching for 511 Tactical in the advertisers’ section of Pepperjam or FlexOffers. Affiliates have access to banner ads, text links, and tracking tools. They have a dedicated, full-time affiliate management team to assist you with any questions or needs.

Reasons To Promote 511 Tactical: High-performance tactical gear, great selection of gun storage solutions and a full-time affiliate management team.

Take Note: It’s important to note, affiliates can only use the current promotions in their text links, banners, and coupons to provide accurate information to their customers.


screenshot of the affiliate sign up page for FFL123

FFL123 is a market leader in Federal Firearms Licensing and FFL Kits

FFL123 provides individuals with an easy, effective way to obtain their Federal Firearms License (FFL) and Class 3 license. Their guides assist through the licensing process of getting guns at wholesale prices and becoming at home firearms dealers. They have received praise from industry authorities and have A+ rating with the BBB.

They have high brand recognition with potential customers because of their national print campaigns. FFL123 uses AvantLink to manage their affiliate programme and provide their affiliates with a great selection of tools and marketing materials.

Reasons To Promote FFL123: Market leader in FFL licensing, A+BBB rating and extremely high commission rate for affiliate to profit from.

Take Note: Their average order value is $50+ which means affiliates can earn $25+ per sale.

Affiliate Website Ideas

Now that you’ve discovered 10 great gun affiliate programs, it’s time to pick a niche to target. You could focus on AR-15 rifles. Stag Arms is the industry leader in AR-15 rifles. Their affiliates earn 7% commissions on sales. There are thousands of custom configurations and parts for AR-15, so it’s absolutely possible to start a website about how to safely customise these tools.

Another niche idea is gun safes. GunSafes is the online destination for gun safes from top manufacturers. They offer their affiliates 5% commissions with a high average order value of $1155. I spent 7 grand on a gun safe last year, so that would be a $350 commission for the affiliate right there!

You could also target Airsoft guns. Crosman is a top designer and manufacturer of air rifles, BB, and pellet guns. Affiliates receive an 8% commission rate. These aren’t as fun as the real guns, but they are still a great niche market to get into.

Boost Your Affiliate Earnings

These 10 affiliate programmes are just the beginning of what’s possible. There are literally hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more

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