Top 10 Baby Affiliate Programmes Ready To Grow Your Affiliate Commissions

top baby affiliate programmes to make a fortune on your niche affiliate site

Around 4 million babies are born in the US every year. The baby care market is a $10.8 billion industry worldwide and is expected to grow to 13.3 by 2021. With every new stage and growth spurt, parents have to purchase new items for their growing babies.

This makes it a perfect industry to target as an affiliate marketer. Here are 10 great baby products affiliate programmes to target, and don’t forget to check out our post about parenting affiliate programmes, and kids toys affiliate programmes.

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Baby Affiliate Programmes


screenshot of the affiliate sign up page for Gymboree

Gymboree creates durable children’s clothing that makes kids feel great and can hold up during playtime

Gymboree has been making kids’ clothes since 1986. They focus on creating clothes that make kids feel great and provide parents with durable clothing that can hold up during playtime. They offer clothing in sizes newborn to 12. Customers can earn rewards and save money with their rewards programmes.

They have partnered with ShareASale to manage their affiliate programme. Gymboree provides you with daily update data feeds, banner ads and text links, and a newsletter with updates on sales opportunities, promotions, and contests. Affiliates can also promote Crazy8 and Janie and Jack as their viewer’s children grow into kid sizes.

Reasons To Promote Gymboree: Well known kids brand, 3 websites to promote and a high retail commission rate.

Bonus: Affiliates can promote Gymboree as well as their other sites to maximise their commission potential.


screenshot of the affiliate sign up page for PatPat

PatPat is a shopping deal site that offers the lowest prices on clothes for moms and families

Patpat is a shopping deal site and app for moms and families. They connect the manufacturers to consumers directly. This allows them to offer the lowest prices while still providing their customers with high-quality products. Their target audience is people looking for baby shower gifts and baby clothes.

Affiliates have access to PatPat’s data feed, industry sized banners, and lots of promotions through ShareASale. They offer few restrictions on their programme and have a professional affiliate marketing management team to assist you with any questions.

Reasons To Promote PatPat: Deal site for moms and families, high commission rate and lots of marketing tools and help affiliates make decent profits.

Bonus: Affiliates earn a base 12% commission with the potential to earn 15% for monthly sales over $3,000.

Take NOTE: It’s important to note, coupon sites only earn 5%.

Sleep Sense

screenshot of the affiliate sign up page for Sleep Sense

Sleep Sense helps sleep deprived parents get a good night’s rest

Dana Obleman has helped over 57,000 parents find a solution to their children’s sleep problems. The Sleep Sense programme includes step by step instructions, 14-day sleep coach video training, Sleep Sense hotline to have access to a conference call with Dana Obleman, and more. Each programme is customised for your child to find a system that will work for their age and personality.

Affiliates can share their affiliate ID with their friends, family, and viewers on their blog, website, or social media pages. Sleep Sense uses InfusionSoft to manage their affiliate programme and provide their affiliates with all the training resources you need to get started. They have higher than industry average conversion rates and very low return rates which means higher commissions for their affiliates.

Reasons To Promote Sleep Sense: Customised sleep solutions, very high commissions and high conversion rates for affiliates to benefit from.

Bonus: Affiliates can earn up to $45.15 per sales with Sleep Sense’s high commission rate.

Finn & Emma

screenshot of the affiliate sign up page for Finn & Emma

Finn & Emma makes organic modern clothing, toys, and accessories for babies and toddlers

Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories so you don’t have a compromise between style and sustainability. They use only the finest 100% organic cotton, natural wood, and eco-friendly dyes that are produced in fair trade settings.

Their average order value is $90+ with solid conversion rates from their excellent site usability and conversion optimisation techniques. Finn & Emma use ShareASale to manage their affiliate programme and provide their affiliates with access to their data feed, regularly updated creatives, promotions, and help from their affiliate team.

Reasons To Promote Finn & Emma: Organic kids clothing company, growing brand with industry recognition and high average order values for affiliates to benefit from.

Bonus: Affiliates benefit from Finn & Emma’s continued efforts to increase conversion rates and their generous commission rates.

Tea Collection

screenshot of the affiliate sign up page for Tea Collection

Tea Collection makes globally inspired children’s clothing for ages 0 to 12

Tea Collection creates globally inspired modern children’s clothing ranging from ages 0 to 12. Their products are available on their websites and in specialty and department stores like Nordstrom along with more than 300 high-end children’s boutiques.

Their average order size is $100+ with average conversion rates of 8-10%. Tea Collection uses ShareASale to run their affiliate programme. Affiliates have access to regularly updated marketing materials and promotions like special consumer offers, bounties, and contests.

Reasons To Promote Tea Collection: Strong brand recognition, high average order and an affiliate referral programme to benefit from.

Bonus: Affiliates can earn a generous commission on sales as well as $5 for each affiliate they refer to the programme.


screenshot of the affiliate sign up page for 2Modern

2Modern creates high end modern furniture including nursery furniture like cribs, rockers, and changing tables

2Modern is a leading furniture retailer for modern and upscale design. Their baby collection includes modern nursery furniture like elegant cribs, rockers, and gliders, changing tables, dressers, nightstands, and more. They are all designed for the special needs of infants to provide a safe, durable nursery room. 2Modern offers tax-free shopping and free shipping on most orders over $50.

They have one of the highest average order values in the industry at $700+. Affiliates can sign up for their affiliate programme with AWIN. 2Modern updates their banner ads weekly and gives their affiliates all the tools and help they will need to start promoting their products.

Reasons To Promote 2Modern: Modern nursery furniture, extremely high AOV and tax-free shopping.

Bonus: 2Modern has a very high average order value because of their great selection of modern furniture along with tax-free shopping and free shipping on most orders.

buybuy BABY

screenshot of the affiliate sign up page for buybuy Baby

buybuy Baby is a leading baby retail shop with everything you need from newborn to toddler

buybuy BABY carries everything you need for newborns all the way up to toddlers. Some of over 50,000 products include car seat, strollers, furniture, clothing, learning and development products, and much more. They have over 100 locations across the country and their expert staff is available to help you prepare for everything from pregnancy to parenthood.

Affiliates can sign up by searching for buybuy BABY in the advertiser’s section of Commission Junction. They provide their affiliates with text links, banner ads, data feeds, tracking, and reporting tools to manage and track your success.

Reasons To Promote buybuy BABY: Over 50,000 products to promote, baby shower registration programme and lots of ways for affiliates to earn commissions.

Take Note: While buybuy Baby offers the shortest cookie life of 1 day, their huge selection of products and multiple ways to earn commissions makes their affiliate programme worth checking out.

Noodle & Boo

screenshot of the affiliate sign up page for Noodle & Boo

Noodle & Boo create natural skincare products for babies and their mom that are hypoallergenic and pediatrician tested

Noodle & Boo creates safe and natural skin products for babies and their moms. It was started by Christine Burger who wanted to develop products for her children’s’ ultra-sensitive skin. They only use the highest quality ingredients that are made in an FDA approved pharmaceutical environment in the USA. All their products are hypoallergenic and their children’s products are pediatrician tested.

Their average orders are $75. Noodle & Boo is committed to providing their affiliates with all the tools they need to earn commissions including enticing banner ads and a dedicated support affiliate team. They use Rakuten Marketing to manage their affiliate programme.

Reasons To Promote Noodle & Boo: Luxury skincare for sensitive skin, committed affiliate support team and free products for bloggers to test.

Bonus: Affiliate bloggers can contact Noodle & Boo for a chance to receive free products in return for writing a review on their blog.

Baby Tula

screenshot of the affiliate sign up page for Baby Tula

Baby Tula creates ergonomic carriers that are stylish and easy to use

Baby Tula was founded by two adventurous parents that we’re searching for ergonomic carriers that fit their lifestyle. They consulted with friends, family, pattern makers, babywearing experts, and even chiropractors. They created a carrier that is easy to use, stylish, and allows you to keep your baby close while doing what you love. Along with their baby carriers, they also have backpacks, blankets, handbags, and more.

Their average sales are around $125. Baby Tula has partnered with ShareASale to run their affiliate programme. They provide affiliates with banner ads, text links, tracking tools, and issue monthly payouts.

Reasons To Promote Baby Tula: Stylish ergonomic baby carrier, products for the whole family and a high average order value for affiliates to take advantage of.

Bonus: Baby Tula has high average orders on their baby carrier and other products for the whole family which means great commissions for their affiliates.


screenshot of Ergobaby web page

Ergobaby affiliates receive 4% Commission and have a 30-day cookie duration.

Ergobaby started in 2002, they are one of the leading companies that provide premium and innovative baby products. Ergobaby Carriers are all ergonomically designed to cradle babies in a natural sitting position and to evenly distribute the baby’s weight between the hips and shoulders. They revolutionised how we carry babies with their soft structured carrier (SSC) design. They also have a hybrid wrap and swaddle for newborns.

Ergobaby affiliates receive 4% Commission and have a 30-day cookie duration. The average order value is $117 with a very low return rate. Site-wide conversion stands at 1.2%.

Reasons To Promote Ergobaby: Revolutionised ergonomic baby carrier, well-known brand and a high average order value for affiliates to benefit from.

Bonus: Affiliates benefit from Ergobaby’s high average order value, and international distribution to over 50 countries.

Affiliate Website Ideas

best baby affiliate programs

Now that you read about 10 great baby products affiliate programmes, it’s time to pick a niche. You could focus on baby shower registry programs. Buybuy Baby gives affiliates $6 per baby registry creation and 3% on their great selection of baby products.

Nursery furniture is a high ticket niche to target. 2Modern creates modern nursery furniture and gives their affiliates up to 5% on all sales.

Baby sleep solutions is another idea to help babies and parent get a better and more restful night’s sleep. Sense helps find the perfect sleeping solution for your baby based on their personality. They offer a very high 35% commission rate on all sales. Mattresses as a whole are very profitable, even the adult kind.

Plus, of course, kids fashion & baby clothes could have a variety of niche options like organic clothes, or girl’s clothes, or how to make baby clothes.

Boost Your Affiliate Earnings

These 10 affiliate programmes are just the beginning of what’s possible. There are literally hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more

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